Digital Marketing Manager

Core Responsibilities

• Campaign Management: Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.
• Content Creation: Design and manage content across digital channels, ensuring a consistent brand message.
• Analytics & Reporting: Measure and report the performance of campaigns against specific marketing goals (KPIs and ROI).
• Optimization: Utilize A/B testing and analytics to optimize the customer user experience, conversion funnels, and marketing spend.
• Audience Engagement: Build and maintain the company's social media presence to engage with followers and attract new customers. [1, 2, 3, 4, 5]

Key Skills & Requirements

• Technical Proficiency: Hands-on experience with marketing tools such as Google Analytics, Google Ads, SEO platforms (e.g., SEMrush or Ahrefs), and email software (e.g., Mailchimp).
• Analytical Thinking: Strong ability to extract insights from raw data and translate them into actionable marketing strategies.
• Content & Copywriting: Excellent written and verbal communication skills for crafting compelling ad copy, emails, and landing page content.
• Trend Awareness: Up to date with the latest trends and technologies in digital marketing