Digital Marketing Manager

Industry: Real Estate (Residential / Commercial Projects)

Experience: 1 – 6 Years (Junior & Senior Profiles)

Location: Chandanagar, Hyderabad

Employment Type: Full-Time

🎯 Role Overview:

We are hiring Marketing & Digital Marketing professionals for our Real Estate projects. The role involves driving lead generation, branding, digital campaigns, and on-ground promotional activities. Candidates will be aligned based on experience level (Junior / Senior).

✅ Key Responsibilities

ATL Marketing

• Plan and execute ATL campaigns including print advertisements, radio campaigns, outdoor hoardings, and branding activities for project launches.
• Coordinate with advertising and media agencies for creative design, media planning, and campaign execution.
• Manage project branding across multiple platforms to enhance market visibility.
• Monitor campaign performance and ensure maximum reach and brand recall.

BTL Marketing

• Plan and implement BTL activities such as property exhibitions, site events, channel partner meets, and promotional activations.
• Develop targeted marketing initiatives to generate high-quality walk-ins and leads for residential and commercial projects.
• Collaborate with channel partners and brokers to support project promotions.

Digital Marketing

• Manage digital marketing campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn), and property portals.
• Optimize campaigns for lead generation, traffic, and conversions.
• Manage SEO, website performance, and landing pages for project promotions.
• Track and analyze campaign performance using analytics tools and generate performance reports.

Campaign Strategy & Lead Management

• Develop integrated marketing strategies combining ATL, BTL, and digital channels.
• Work closely with the sales team to align marketing campaigns with project sales goals.
• Monitor marketing budgets and ensure optimal ROI.
• Manage relationships with media agencies, digital partners, and event vendors.
• Required SkillsStrong experience in real estate marketing campaigns
• Knowledge of ATL, BTL, and digital marketing strategies
• Expertise in Google Ads, Meta Ads, SEO, and lead generation campaigns
• Experience with property portals such as MagicBricks, 99acres, and Housing.com
• Strong analytical and campaign management skills

If interested, kindly share your resume at 9052004049.

Anjali