SEO Executive

SAMRAT INTERIORS PVT. LTD.

JOB DESCRIPTION- SEO EXECUTIVE

Location: B-35, I.D.C, Mehrauli-Gurgaon Road, Opposite Sector-14, Gurugram, Haryana, 122001.

Company Overview – Samrat Interiors Pvt. Ltd./ Rococo Milano

Samrat Interiors and Rococo Milano operate under the same parent umbrella (Samrat Interiors Pvt. Ltd.), serving as a premier, end-to-end powerhouse for home design and furniture retailing in India. Together, they cater to different spectrums of high-end home styling:

 Samrat Furniture & Interior: Founded in 1975, this heritage division focuses on custom furniture manufacturing, bespoke interior design, carpentry craftsmanship, modular solutions, and luxury home textiles (like curtains and linens).

 Rococo Milano: Launched as a dedicated luxury label by Samrat, this arm acts as an experiential retail showroom featuring a massive 30,000 sq. ft. flagship space. It focuses primarily on minimalist, contemporary, and imported European or Italian-inspired furniture and statement home decor. Combined, they provide complete turnkey residential and commercial styling services, blending native hand-crafted quality with international designer aesthetics.

About the Role

We are looking for a result-oriented SEO Executive with 1–2 years of hands-on experience in Technical SEO, On-Page SEO, Off-Page SEO, and Content Writing The ideal candidate should not only understand SEO concepts but also be capable of independently executing SEO activities, identifying website issues, writing SEO-friendly content, and monitoring keyword and website performance.

Key Responsibilities

1. Technical SEO

* Conduct regular technical SEO audits and identify website issues.

* Identify and resolve 404 errors, broken links, redirects, duplicate content, indexing and crawling issues.

* Check and optimize robots.txt, XML sitemap, canonical tags, URL structure and internal linking.

* Monitor Google Search Console for indexing, coverage, Core Web Vitals and other SEO issues.

* Identify website speed and mobile usability issues and coordinate with developers for fixes.

* Ensure proper implementation of SEO best practices across the website.

2. On-Page SEO

* Conduct keyword research and identify relevant primary and secondary keywords.

* Optimize meta titles, meta descriptions, headings, URLs, image alt text and content.

* Improve internal linking and website content structure. * Optimize product pages, category pages, landing pages and blog pages. B-35, I.D.C., M.G. Road, Opp, Sector-14 Gurgaon, Haryana - 122001 * Perform competitor and keyword gap analysis. * Regularly track keyword rankings and identify opportunities for improvement. 3. Content Writing

* Independently write SEO-friendly blogs, articles, category content, landing pages and product descriptions.

* Create content based on keyword research and search intent.

* Write engaging and grammatically correct content while maintaining the brand tone.

* Optimize existing content to improve rankings and organic traffic.

* Develop content ideas based on trending searches, competitors and SEO opportunities.

* Ensure content is original, useful and optimized for both users and search engines.

4. Off-Page SEO

* Execute link-building activities to improve website authority.

* Identify relevant and quality backlink opportunities.

* Conduct competitor backlink analysis.

* Manage guest posting, directory submissions, outreach and other ethical link-building activities.

* Monitor backlink profiles and identify potentially harmful or irrelevant links.

5. SEO Execution & Reporting

* Prepare and maintain daily/weekly/monthly SEO activity reports.

* Monitor organic traffic, keyword rankings, impressions, clicks and conversions.

* Analyze performance through Google Search Console and Google Analytics (GA4).

* Track competitor rankings and SEO activities.

* Create action plans based on SEO performance and data.

* Take ownership of assigned SEO tasks and ensure timely execution.

Required Skills

* 1–2 years of practical SEO experience.

* Strong understanding of Technical SEO, On-Page SEO and Off-Page SEO.

* Good knowledge of Google Search Console and GA4.

* Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest or similar tools.

* Good keyword research and competitor analysis skills.

* Strong SEO content writing and editing skills.

* Basic understanding of HTML and website structure.

* Ability to independently identify SEO issues and execute solutions.

* Good communication and analytical skills.

* Ability to manage multiple SEO tasks and meet deadlines.

Preferred Candidate

The ideal candidate should be someone who is hands-on rather than only theoretical. We are looking for a person who can:

* Find the SEO issue → understand the reason → suggest the solution → execute it.

* Write content independently instead of relying completely on a content writer or AI.

* Take ownership of SEO activities from planning to execution.

* Understand both technical SEO and content SEO.

* Continuously research new SEO trends, updates and opportunities.

Key Performance Indicators (KPIs)

* Improvement in keyword rankings.

* Growth in organic traffic and impressions.

* Increase in organic clicks and CTR.

* Growth in indexed and optimized pages.

* Improvement in technical SEO health.

* Quality and consistency of SEO content.

* Growth in relevant and high-quality backlinks.

* Timely execution of SEO activities.

* Organic leads/revenue generated through SEO.

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, English, or a related field is preferred but not mandatory if the candidate has strong practical SEO experience.

How to Apply

Interested candidates may send their updated resume to:

Email: hrsamratggn@gmail.com

Contact HR (Manya Verma) : 7838810800