Digital Marketing Specialist

Digital Marketing Executive / Analyst (2–3 Years)

Location: Gurgaon (Hybrid / In-office)

Function: Marketing

Reports To: Digital Marketing Manager / Head of Marketing / CMO

Role Summary

We are seeking a self-driven and detail-oriented Digital Marketing Analyst/Executive with 2–3 years of experience in SEO, paid campaigns, lead generation, and performance reporting. The ideal candidate will independently manage end-to-end digital campaigns, optimise for results, execute SEO/SEM strategies, develop basic content/creatives, and contribute to the overall marketing funnel.

Key Responsibilities

Performance & Lead Generation

• Plan, execute, and optimise paid campaigns across Meta Ads, Google Search/Display, and LinkedIn Ads.
• Manage complete lead generation funnels: audience targeting, ad creation, A/B testing, landing page optimisation, and CPL improvement.
• Monitor daily campaign performance and recommend data-driven improvements.

SEO & Organic Growth

• Implement on-page and off-page SEO to improve rankings and organic traffic.
• Conduct keyword research, competitor analysis, backlink outreach, and content optimisation.
• Enhance site performance with meta tags, schemas, and Core Web Vitals improvements.
• Track results using Google Analytics, Search Console, SEMrush, Screaming Frog

Content & Creative Development

• Design basic creatives, ads, short videos/Reels, and landing page assets using Canva/Figma.
• Write short-form content including ad copies, captions, blog outlines, emailers, and website updates.

Social Media Management

• Manage posting, scheduling, engagement, and reporting across Meta, Instagram, &Linkedn
• Maintain a monthly content calendar and coordinate with design teams/creators.

Analytics & Reporting

• Build and maintain dashboards for campaign and SEO performance.
• Analyse traffic, conversions, keyword trends, ROI by channel, and user behaviour.

Must-Have Skills & Experience

• 2–3 years of hands-on digital marketing experience, preferably in a start-up environment.
• Proven ability to independently run lead generation and product marketing campaigns in B2B/D2C environment
• Proficiency in Google Ads, Meta Ads, and performance optimisation.
• Strong knowledge of Google Analytics, Search Console, Tag Manager, SEMrush etc.
• Ability to create basic creatives on Canva and write short-form digital content.
• Analytical mindset with comfort in KPIs, dashboards, and reporting.
• Up-to-date knowledge of SEO algorithms, digital trends, and benchmarks.

Good-to-Have Skills

• Experience with LinkedIn Ads, programmatic platforms, or marketing automation tools.
• Basic understanding of HTML/CSS/JS for SEO troubleshooting.
• Ability to shoot/edit short-form content (Reels, videos).
• Experience in B2B lead generation or D2C growth marketing.
• Exposure to AI tools for marketing optimisation, keyword analysis, or content generation.

Education & Certifications

Required:

• Bachelor’s degree in Marketing, Business, Mass Communication, or related fields.

Preferred Certifications:

• Google Analytics / GA4
• Google Ads Search
• HubSpot Inbound / Content Marketing
• Meta Blueprint

Key Attributes & Behaviours

• Self-driven, disciplined, and proactive learner.
• Strong attention to detail with ability to work independently.
• Comfortable in fast-paced, cross-functional environments.
• Clear communicator with strong written English and structured thinking.
• High ownership mindset — willing to experiment, analyse, and continuously improve.