DIGITAL MARKETING EXECUTIVE – META ADS & SOCIAL MEDIA

DIGITAL MARKETING EXECUTIVE – META ADS & SOCIAL MEDIA

Industry: Real Estate

Location: Gurugram

Employment Type: Full-Time | Work from Office

Salary: ₹18,000 – ₹20,000 per month

Experience: 1–2 Years

Job Summary:

We are looking for a Digital Marketing Executive with hands-on experience in Meta Ads (Facebook & Instagram) and social media management.

The primary responsibility of the candidate will be to generate quality leads for real estate projects through Meta advertising campaigns.

The candidate will also be responsible for managing the company's Facebook, Instagram and YouTube channels, including regular posting, basic content creation, Reels/Shorts uploads and performance monitoring.

Candidates having previous experience in Real Estate Lead Generation will be given preference.

• Key ResponsibilitiesMeta Ads & Lead GenerationCreate, launch and manage lead-generation campaigns through Meta Ads Manager.
• Generate leads for residential real estate projects.
• Set up appropriate campaign objectives, audiences, locations and budgets.
• Create and test different audiences, ad copies and creatives.
• Monitor campaigns on a daily basis.
• Track important campaign metrics including:
• 
  
• Cost Per Lead (CPL)
• CTR
• CPC
• Number of leads generated
• Lead quality
• Optimize campaigns to improve lead quality and reduce CPL.
• Pause or modify underperforming advertisements.
• Coordinate with the sales team to understand the quality of leads generated.
• Maintain campaign-wise lead and performance reports.
• Assist in retargeting interested prospects through Meta campaigns.
• Facebook & Instagram ManagementManage the company's Facebook and Instagram business pages.
• Regularly publish property-related posts, Reels, Stories and promotional content.
• Prepare basic creatives using Canva or similar tools.
• Upload property videos and Reels.
• Write suitable captions, headlines, hashtags and Calls-to-Action.
• Maintain a regular social media posting schedule.
• Respond to or coordinate social media enquiries with the sales team.
• Work towards improving page reach, engagement and relevant followers.
• YouTube Channel ManagementManage the company's YouTube channel.
• Upload property videos, project walkthroughs and YouTube Shorts.
• Write appropriate video titles and descriptions.
• Create/upload suitable thumbnails.
• Organize videos into relevant playlists.
• Perform basic YouTube SEO and keyword optimization.
• Monitor views, engagement and subscriber growth.
• Coordinate with the team for new property-related video content.
• Content & Creative SupportCreate basic social media creatives using Canva or similar tools.
• Perform basic editing of Reels and short-form property videos.
• Convert available property images/videos into suitable social media content.
• Suggest new content ideas for property promotion and lead generation.
• Maintain consistency in company branding across digital platforms.

Skills RequiredThe candidate should have practical knowledge of:

• Meta Ads Manager
• Facebook Lead Generation Campaigns
• Instagram Advertising
• Audience Targeting
• Campaign Optimization
• CPL Monitoring
• Facebook Page Management
• Instagram Reels & Stories
• YouTube Channel Management
• YouTube Shorts
• Basic YouTube SEO
• Canva
• Basic Reel/Video Editing
• Social Media Analytics
• Microsoft Excel / Google Sheets for basic reporting
• Candidate RequirementsGraduate in any discipline.
• 1–2 years of practical experience in Digital Marketing / Social Media Marketing.
• Hands-on experience running Meta Ads campaigns is required.
• Experience generating leads through Facebook and Instagram campaigns.
• Previous Real Estate Lead Generation experience will be strongly preferred.
• Basic understanding of Facebook, Instagram and YouTube algorithms.
• Basic creative designing skills using Canva.
• Basic video/Reel editing skills.
• Good communication and coordination skills.
• Comfortable working with targets and campaign-performance metrics.
• Willing to learn and experiment with new campaign strategies.

Key Performance Indicators (KPIs)Performance will primarily be evaluated on:

• Number of leads generated
• Cost Per Lead (CPL)
• Quality of leads generated
• Improvement in campaign performance
• Regularity of Facebook & Instagram content
• Social media reach and engagement
• YouTube video/Shorts publishing
• Growth in YouTube views and subscribers
• Accuracy and timeliness of campaign reports

Salary

₹18,000 – ₹20,000 per month

Important :

This is not only a social media posting job. The candidate's primary responsibility will be generating quality leads through Meta Ads, while Facebook, Instagram and YouTube management will form an important part of the overall role.

Candidates with practical experience in Real Estate Meta Lead Generation will be preferred.