Associate – Sales & Pre-Sales (Lead Generation & CPaaS Solutions)

About CBIS INDIA PRIVATE LIMITED:

At CBIS INDIA PRIVATE LIMITED, we believe technology creates its greatest impact when it solves real business challenges, simplifies communication, and enables organizations to grow.

Joining CBIS INDIA PRIVATE LIMITED means becoming part of a team where business development and technology work together to create opportunities, strengthen customer relationships, and deliver value. We strive to foster a collaborative and growth-oriented work environment where people can develop their skills, share ideas, and build rewarding careers.

About the Role:

We are looking for an energetic, ambitious, and technically inclined Manager / Associate – Sales & Pre-Sales with a strong focus on B2B lead generation, outbound prospecting, business development, and CPaaS solutions.

The ideal candidate will combine strong sales and communication skills with a practical understanding of APIs and cloud communication technologies. The role involves identifying potential customers, generating qualified business opportunities, understanding customer requirements, conducting product demonstrations, and supporting technical solution discussions.

You will work closely with prospective customers and internal sales and technical teams to connect business needs with suitable communication solutions, helping build a strong sales pipeline and accelerate business growth.

Key Responsibilities:

Lead Generation & Outbound Prospecting:

• Research and identify potential customers across FinTech, Banking, E-commerce, EdTech, Healthcare, Logistics, Retail, and other relevant industries.

• Build targeted prospect databases based on customer profiles, business requirements, and potential CPaaS adoption.

• Execute outbound campaigns through cold calling, email outreach, LinkedIn prospecting, and follow-up activities.

• Identify and engage key decision-makers, including CTOs, CIOs, IT Heads, Product Managers, Marketing Heads, and Customer Experience Leaders.

• Generate qualified leads and schedule business meetings, product presentations, and discovery calls.

• Conduct market research to identify emerging opportunities, customer pain points, and competitive trends.

• Maintain accurate prospect information and follow-up records in CRM platforms such as Salesforce, HubSpot, or equivalent tools.

Pre-Sales & Solution Consulting:

• Conduct customer discovery calls to understand existing communication workflows, business challenges, and technical requirements.

• Present relevant CPaaS solutions aligned with customer needs and business objectives.

• Explain omnichannel communication, and integration concepts in clear, practical terms.

• Conduct product demonstrations, technical presentations, and sandbox walkthroughs.

• Support prospective customers during Proof of Concept (PoC) activities and initial API testing.

• Coordinate with technical teams to address preliminary integration queries and assess solution feasibility.

• Assist in preparing technical proposals, solution documents, RFPs, RFIs, and commercial presentations.

Sales Coordination & Customer Handover :

• Transfer qualified opportunities to the Account Executive or Sales team with complete discovery notes, customer requirements, use cases, and agreed next steps.

• Collaborate with Sales, Product Management, Engineering, and Customer Success teams to support customer acquisition.

• Communicate customer feedback, feature requests, and technical challenges to relevant internal stakeholders.

• Ensure timely follow-ups and a professional customer experience throughout the initial sales journey.

• Contribute ideas to improve lead generation strategies, customer engagement, and sales processes.

Required Skills & Qualifications:

Technical Knowledge:

• Working knowledge of SaaS, CPaaS, cloud communications, or API-based solutions.

• Understanding of REST APIs, JSON, webhooks, SDKs, and basic API integration concepts.

• Familiarity with SMS, SMPP, Voice APIs, SIP Trunking, WhatsApp Business API, RCS, Email APIs, and OTP/2FA authentication flows.

• Basic knowledge of API testing tools such as Postman.

• Ability to translate technical concepts into clear business benefits.

Sales & Business Development:

• Experience in B2B lead generation, inside sales, business development, SaaS sales, CPaaS sales, or technical pre-sales.

• Hands-on experience with cold calling, email campaigns, LinkedIn outreach, and appointment setting.

• Ability to identify decision-makers, understand customer requirements, and initiate meaningful business conversations.

• Strong prospecting, lead qualification, relationship-building, and follow-up skills.

• A proactive, target-oriented mindset with an interest in technology-driven business solutions.

Tools & Platforms:

• CRM tools such as Salesforce, HubSpot, or equivalent platforms.

• Sales intelligence tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar tools.

• Email outreach and campaign management platforms.

Communication & Interpersonal Skills:

• Excellent verbal and written communication skills.

• Strong presentation, negotiation support, and interpersonal abilities.

• Analytical thinking and a customer-focused approach.

• Professionalism, accountability, and attention to detail.

• Ability to work independently while collaborating effectively with cross-functional teams.

We are looking for people who are curious, driven, adaptable, and ready to make a difference. If you enjoy connecting business opportunities with technology solutions and want to grow in a dynamic, customer-focused environment, we would be pleased to hear from you.

Interested candidates are invited to submit their updated resumes highlighting their experience in B2B lead generation, business development, SaaS/CPaaS sales, pre-sales, or API-based solutions.

We welcome applications from motivated professionals who are passionate about technology, customer engagement, and business growth.