Digital Marketing Manager

Job Description – Senior Digital Marketing Manager

location: Guntur, Andhra Pradesh

Job Summary

we are looking for an experienced Senior Digital Marketing Manager to lead our digital marketing strategy, drive brand awareness, generate high-quality leads, and accelerate business growth. The ideal candidate will have strong expertise in performance marketing, SEO, social media, content marketing, analytics, and team leadership, with a proven track record of delivering measurable results.

• Key ResponsibilitiesDevelop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive SEO, SEM, website optimization, and conversion rate improvement.
• Lead social media, content marketing, email marketing, and marketing automation initiatives.
• Monitor campaign performance using Google Analytics, GA4, Tag Manager, and other reporting tools to improve ROI, ROAS, and lead generation.
• Collaborate with cross-functional teams to enhance customer acquisition and brand visibility.
• Manage digital marketing budgets, agencies, and external partners.
• Lead, mentor, and develop the digital marketing team while ensuring timely execution of campaigns.
• Stay updated with digital marketing trends, emerging technologies, and industry best practices.
• QualificationsBachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8–12+ years of digital marketing experience, including 3–5 years in a leadership role.
• Strong expertise in Google Ads, Meta Ads, SEO, SEM, Google Analytics (GA4), email marketing, CRM, and marketing automation tools.
• Excellent leadership, analytical, communication, and project management skills.
• Key Performance Indicators (KPIs)Lead Generation & Conversion
• Marketing ROI & ROAS
• Website Traffic & Conversion Rate
• Organic Search Rankings
• Customer Acquisition Cost (CAC)
• Social Media Growth & Engagement
• Campaign Performance & Revenue Contribution
• Preferred CertificationsGoogle Ads Certification
• Google Analytics (GA4) Certification
• Meta Certified Professional
• HubSpot or equivalent Digital Marketing Certifications