Sales & Marketing Executive

STERLING NEW HORIZONS PVT. LTD.

Ecotech 3, Greater Noida, Uttar Pradesh

JOB DESCRIPTION

Sales & Marketing Coordinator

Department

Sales &

Business Development

Reports To

Managing

Director / Sales Head

Location

Ecotech 3,

Greater Noida, Uttar Pradesh (on-site, factory premises)

Employment

Type

Full-time,

Permanent

Experience

Required

2 to 5 years

in B2B sales coordination, trade marketing, or commercial operations —

preferably in manufacturing, FMCG, toys, stationery, or consumer goods

Education

Graduate

(BBA, B.Com, BA, B.Tech) — MBA in Marketing / Sales is a plus

Salary

Range

Competitive,

based on experience (indicative: ₹3.5 – 6.5 LPA + incentives)

Working

Days

Monday to

Saturday (2nd & 4th Saturday off, or as per company policy)

Travel

Occasional —

trade fairs, distributor visits, retail partner meetings (domestic &

potentially GCC)

Location

Preference

Candidates in

Greater Noida / Noida / Ghaziabad strongly preferred

ABOUT STERLING NEW HORIZONS

Sterling New Horizons Pvt. Ltd. is a manufacturing company producing toys, children’s books, educational products, games, printing, packaging, and consumer goods. We operate manufacturing and dispatch from Greater Noida, with processing operations in Delhi. Our brands include Koka (wooden & Montessori toys), Bloombox (developmental learning kits for ages 0–24 months), and a range of adult card games (High Rollers, Never Have I Ever). We serve domestic distributors, institutional buyers, and international retail partners including Dabdoob and Toys R Us Saudi Arabia in the GCC.

We are returning to the global children’s book fair circuit (Bologna, London, Frankfurt) and are building a 40-series international book catalogue. This is a company in active growth mode — not maintenance mode.

ROLE OVERVIEW

The Sales & Marketing Coordinator is the operational backbone of Sterling’s B2B sales engine. You will manage the entire order-to-dispatch cycle for distributors, retailers, and institutional buyers, while also supporting marketing activities that drive brand visibility and new business.

This is NOT a pure desk job and NOT a pure field sales role. It sits at the intersection — you will spend your mornings coordinating orders, samples, and logistics from the factory, and your afternoons following up with buyers, preparing quotations, and supporting trade marketing initiatives. You need to be equally comfortable on a call with a GCC retail buyer as you are tracking a shipment with the warehouse team.

You will handle all product lines: wooden toys (Koka), developmental kits (Bloombox), children’s books, board games, card games, compound toys, and custom printing/packaging orders.

KEY RESPONSIBILITIES — SALES COORDINATION (60%)

Order Management & Buyer Support

•      Manage the end-to-end B2B order cycle: receive purchase orders, confirm pricing and availability, coordinate production scheduling, track dispatch, and confirm delivery.

•      Prepare and send professional quotations, proforma invoices, and commercial offers to distributors, retailers, and institutional buyers.

•      Maintain the master order tracker — every live order, its status, expected dispatch date, and payment status at a glance.

•      Coordinate with the production team to ensure orders are manufactured and dispatched on time — flag delays early.

•      Handle buyer queries on pricing, MOQs, product specifications, customisation options, and delivery timelines.

Distributor & Retail Partner Management

•      Be the primary point of contact for existing distributors and retail partners (domestic and GCC).

•      Maintain regular communication with key accounts — share new product launches, seasonal offers, and catalogue updates.

•      Track sell-through and reorder patterns at key retail partners to proactively suggest replenishment.

•      Coordinate sample dispatches for new buyer evaluations, trade fairs, and retail listing pitches.

•      Support the MD in managing GCC retail relationships (Dabdoob, Toys R Us Saudi) — preparing shipment documentation, commercial invoices, and compliance paperwork for exports.

New Business Development Support

•      Research and identify potential new distributors, retailers, institutional buyers, and e-commerce platforms for Sterling’s product lines.

•      Manage enquiries from B2B platforms (IndiaMart, TradeIndia, Alibaba India) — respond promptly, share catalogues, and convert to orders.

•      Prepare and maintain a CRM or lead tracker with all prospects, follow-up dates, and status.

•      Coordinate cold outreach campaigns — emails, calls, and WhatsApp to potential buyers with product catalogues and pricing.

•      Support pitch preparation for large institutional orders (schools, corporates, government tenders).

Pricing, Catalogue & Documentation

•      Maintain updated product catalogues (digital and print) across all product lines with current pricing, images, and specifications.

•      Prepare rate cards, discount structures, and MOQ sheets for different buyer categories (distributor, retailer, institutional).

•      Coordinate product photography and packaging artwork with the design team for catalogue and marketing use.

•      Maintain a pricing master that includes landed costs, margins, and competitive benchmarking.

KEY RESPONSIBILITIES — MARKETING COORDINATION (40%)

Trade Marketing & Brand Visibility

•      Coordinate Sterling’s presence at domestic and international trade fairs — stall booking, sample selection, display materials, logistics, and follow-up.

•      Support book fair participation (Bologna, London, Frankfurt) — prepare catalogues, rights sheets, and display copies in coordination with the MD.

•      Manage B2B marketing materials: brochures, product sheets, company profile documents, presentation decks.

•      Coordinate with printers and designers for marketing collateral production (leveraging Sterling’s in-house printing capability).

Digital & Online Presence (B2B focused)

•      Manage and update Sterling’s product listings on B2B platforms: IndiaMart, TradeIndia, Alibaba India, and any future platforms.

•      Ensure product images, descriptions, pricing, and MOQ information are accurate and compelling across all platforms.

•      Support the company’s LinkedIn presence — coordinate posts about new product launches, trade fair participation, and business milestones.

•      Monitor competitor activity on B2B platforms — pricing, new launches, and positioning.

Market Intelligence & Reporting

•      Track and report monthly sales performance by product line, buyer category, and region.

•      Prepare weekly sales pipeline reports: new enquiries, quotations sent, orders confirmed, dispatches completed.

•      Monitor toy industry trends, competitor launches, and pricing movements — share relevant insights with the MD.

•      Maintain a competitor product database with pricing, packaging, and feature comparisons for key categories.

•      Track trade fair ROI — leads generated, orders converted, and cost per acquisition.

MUST-HAVE SKILLS

Skill Area

Requirement

B2B Sales

Operations

Hands-on

experience with order processing, quotation preparation, distributor

management, and dispatch coordination. You have done this before, not just

read about it.

Communication

Excellent

spoken and written English — you will communicate with GCC retail partners,

book fair organisers, and institutional buyers. Fluent Hindi for domestic

distributor and factory coordination.

MS Excel

& Google Sheets

Comfortable

with order trackers, pricing sheets, sales reports, and basic formulas

(VLOOKUP, SUMIFS, Pivot Tables). You live in spreadsheets.

Follow-Up

& Persistence

B2B sales is

50% follow-up. You chase buyers for confirmations, chase production for

dispatch dates, chase logistics for delivery proof. You do not let things

slip.

Product

Knowledge

Ability to

quickly learn product specifications, materials, pricing structures, and

competitive positioning across multiple product categories. You don’t need

toy industry experience on day one, but you need curiosity and fast learning.

Presentation

Skills

Can prepare

clean, professional quotations, catalogues, and pitch decks in PowerPoint /

Canva / Google Slides.

Organisational

Skills

You manage

30+ active orders, 50+ buyer relationships, and multiple marketing projects

simultaneously without dropping balls.

GOOD-TO-HAVE SKILLS & EXPERIENCE

•      Experience in toys, stationery, children’s products, FMCG, printing, packaging, or consumer goods industry.

•      Familiarity with export documentation — commercial invoices, packing lists, certificates of origin, HS codes (for GCC shipments).

•      Experience managing B2B platform listings (IndiaMart, TradeIndia, Alibaba).

•      Exposure to trade fairs / exhibitions — stall coordination, sample management, lead capture.

•      Basic graphic design skills (Canva, basic Photoshop) for quick marketing material edits.

•      Understanding of e-commerce operations (Amazon Seller Central, Flipkart Seller Hub) — useful for future B2C expansion.

•      Knowledge of CRM tools (Zoho CRM, HubSpot, or even a well-maintained Excel CRM).

•      Ability to travel domestically for distributor visits and trade fairs, and potentially internationally for GCC retail and book fair trips.

PRODUCT LINES YOU WILL HANDLE

Brand /

Division

Products

Koka

Wooden toys,

Montessori toys, laser-cut educational products, CNC-crafted items

Bloombox

Stage-based

developmental learning kits for ages 0–24 months (12 kits), subscription

boxes

Children’s

Books

40-series

global children’s book catalogue, Pepper the Dog character IP, board books,

activity books

Games

Veer Bharat

(strategic board game), Trick Shot (dexterity game), CubeSnap, magnetic games

Adult Card

Games

High Rollers,

Never Have I Ever — targeting young adult / party games market

Compound

Toys

Slime, butter

slime, thinking putty, kinetic sand — manufactured in-house

Print

& Packaging

Custom

printing, packaging, and box manufacturing for own brands and third-party

clients

A TYPICAL DAY IN THIS ROLE

Time

Activity

9:00 AM

Check emails

and WhatsApp — respond to overnight buyer enquiries, order confirmations, and

delivery queries.

9:30 AM

Update the

master order tracker — check production status of live orders, flag any

delays to the MD.

10:00 AM

Prepare and

send 3–4 quotations for new enquiries received from IndiaMart, direct calls,

or referrals.

11:00 AM

Call /

WhatsApp follow-ups with buyers who received quotations last week — push for

PO confirmation.

12:00 PM

Coordinate

with warehouse on today’s dispatches — verify packing, labels, and shipping

documents.

1:00 PM

Lunch break

2:00 PM

Update B2B

platform listings — add new products to IndiaMart, refresh images and pricing

on TradeIndia.

3:00 PM

Prepare a

sample kit for a potential new distributor in Jaipur — select products,

coordinate packaging, arrange courier.

4:00 PM

Work on the

product catalogue update — add 5 new SKUs with images, pricing, and

specifications.

5:00 PM

Weekly sales

pipeline review with MD — present new leads, pending quotations, confirmed

orders, and dispatch status.

5:30 PM

End-of-day

email wrap-up. Send pending samples tracking links to buyers. Update CRM /

lead tracker.

WHAT THIS ROLE IS NOT

•      This is NOT a pure field sales role where you travel daily. You are factory-based, managing sales operations. Occasional travel for trade fairs and distributor visits — not daily on-road selling.

•      This is NOT a digital marketing / social media manager role. While you’ll coordinate B2B digital presence, the focus is sales operations, not content creation.

•      This is NOT an order-taker role. You are expected to proactively identify opportunities, push for conversions, and suggest new channels and buyers.

•      This is NOT remote or work-from-home. You must be at the factory to coordinate production, samples, and dispatches.

WHAT WE OFFER

•      Direct involvement in building a multi-brand product company from the ground up — not maintaining someone else’s legacy.

•      Exposure to international retail (GCC), global book fairs (Bologna, London, Frankfurt), and export operations.

•      Work directly with the Managing Director — your ideas are heard, not buried in hierarchy.

•      Incentive structure tied to order value and new buyer acquisition — your effort directly impacts your earnings.

•      Opportunity to grow into a Sales Manager or Business Development Head as the company scales.

•      Learn multiple product categories: toys, books, games, educational products, packaging — a breadth of experience rare in a single role.

THE RIGHT PERSON FOR THIS ROLE

You are the right fit if you:

•      Are a natural hustler — you enjoy the chase of converting an enquiry into an order.

•      Can write a professional email to a Dubai retail buyer at 10 AM and negotiate pricing with a Sadar Bazaar distributor at 3 PM — and be equally effective in both.

•      Get restless when orders are stuck and proactively push production, logistics, and buyers to keep things moving.

•      Are curious about products — you want to understand what makes a good toy, a good book, a good game, because it makes you sell better.

•      Are comfortable with numbers — margins, landed costs, MOQs, freight calculations don’t intimidate you.

•      Take pride in a well-maintained tracker, a clean catalogue, and a pipeline that’s always up to date.

You are NOT the right fit if you:

•      Want to only do marketing without touching sales operations or logistics.

•      Are uncomfortable calling buyers, following up, and occasionally hearing “no.”

•      Need everything spelled out — this role requires initiative, not instruction-following.

•      See factory-based work as unglamorous. The magic happens where products are made.

HOW TO APPLY

Send your updated CV along with:

•      Current CTC and expected CTC

•      Current notice period / earliest joining date

•      Current residential location

•      Briefly mention the product categories or industries you’ve sold in (B2B)

 Residents of Greater Noida, Noida, and Ghaziabad are strongly preferred.

Sterling New Horizons Pvt. Ltd. — Building Playful Futures