Website Developer

• . Website Development & ManagementDevelop, maintain and update the Kusum Veda Naturals website.
• Create new product pages, landing pages and promotional pages.
• Improve website design, speed, mobile responsiveness and user experience.
• Manage website content, images, banners, product information and offers.
• Implement basic e-commerce functionality and conversion-focused improvements.
• Monitor website performance, broken links, forms and technical issues.
• Integrate necessary tools such as Google Analytics, Search Console, Meta Pixel and other marketing tools.
• Coordinate with external developers/agencies when advanced technical work is required.
• 2. SEODevelop and implement on-page and off-page SEO strategies.
• Conduct keyword research for Makhana, healthy snacks, spices and related products.
• Optimize product pages, titles, meta descriptions, headings, URLs and content.
• Improve website ranking and organic traffic.
• Build and maintain SEO-friendly blogs and articles.
• Monitor Google Search Console and Google Analytics.
• Track keyword rankings, organic traffic and conversions.
• Identify SEO opportunities and competitors.
• 3. Digital MarketingPlan and execute digital marketing campaigns for Kusum Veda Naturals.
• Manage and optimize Google Ads and Meta Ads campaigns.
• Develop strategies for customer acquisition, website traffic and online sales.
• Monitor campaign performance, CPC, CTR, conversions and ROAS.
• Support promotional campaigns for new products, festivals and offers.
• Research competitors and identify new digital marketing opportunities.
• 4. Social Media & ContentManage Instagram, Facebook, YouTube and other relevant social platforms.
• Create monthly content calendars.
• Develop engaging Reels, posts, stories and promotional content.
• Create product-focused and brand-focused content.
• Develop Gen-Z, premium and educational content for the brand.
• Write captions, hooks, CTAs and advertising copy.
• Track social media engagement, reach and follower growth.
• 5. AI-Generated ContentUse AI tools to create high-quality marketing content.
• Generate AI-assisted product images, lifestyle creatives, videos and promotional concepts.
• Create AI-generated scripts for Reels and advertisements.
• Use AI tools for copywriting, product descriptions, blogs and SEO content.
• Develop creative concepts for campaigns using AI.
• Maintain consistent premium brand messaging across all AI-generated content.
• Edit and refine AI-generated content so it looks professional, authentic and aligned with the Kusum Veda Naturals brand.
• Required SkillsWebsite development and management
• HTML, CSS and basic JavaScript knowledge
• WordPress / Shopify or similar CMS experience
• E-commerce website management
• SEO and keyword research
• Google Analytics & Google Search Console
• Meta Business Suite / Meta Ads
• Google Ads
• Social media marketing
• Content creation and copywriting
• Canva and/or Adobe tools
• AI content-generation tools
• Basic video editing
• Competitor research and digital marketing analytics

AI Tools KnowledgeExperience with tools such as:

• ChatGPT
• Google Gemini
• Claude
• Midjourney / similar AI image tools
• AI video-generation tools
• Canva AI
• AI copywriting and SEO tools

Candidate ProfileWe are looking for someone who:

• Can independently manage day-to-day digital activities.
• Has both technical and creative skills.
• Understands how websites convert visitors into customers.
• Has a strong interest in e-commerce and D2C brands.
• Keeps up with the latest digital marketing and AI trends.
• Can take an idea from concept → AI content → website → social media → marketing campaign.
• Is comfortable working in a fast-growing startup environment.
• Has a strong eye for premium branding and visual presentation.

Key Performance AreasThe selected candidate will be responsible for helping Kusum Veda Naturals achieve:

• Improved website performance and user experience
• Increased organic Google traffic
• Better search engine rankings
• Increased social media reach and engagement
• Growth in website visitors and leads
• Improved online sales and conversions
• Consistent, high-quality AI-assisted content
• Stronger digital brand presence

Salary₹20,000 – ₹35,000 per month, depending on experience, skills and proven performance.

Performance-based incentives may be provided for achieving agreed digital marketing and sales targets.