Social Media Executive

Job description:

Job Description - Social Media & Content Creation Executive

Company: Blessing Exports

Location: Ghaziabad, Uttar Pradesh

Department: Marketing / Digital Marketing

Job Type: Full-Time

Experience: Fresher to 6 Months

Reporting To: Marketing Manager / Management

About Job

Blessing Exports is looking for a creative and enthusiastic Social Media & Content Creation Executive to strengthen its digital presence and create engaging content for its brand and products.

This position is suitable for freshers and candidates with up to 6 months of relevant experience who are passionate about social media, photography/videography, reels, and digital content.

Key Responsibilities

• Manage and maintain the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create engaging Reels, short-form videos, product photos, stories, posts, and promotional content.
• Plan and maintain a weekly/monthly social media content calendar.
• Research trending reels, sounds, hashtags, content formats, and industry trends.
• Write creative captions, headlines, hooks, and basic marketing copy.
• Shoot and edit basic product videos, behind-the-scenes content, and promotional videos.
• Assist in product photography and video shoots.
• Use tools such as Canva, CapCut, Adobe Express, or similar editing tools to create content.
• Collaborate with the sales, marketing, and management teams to understand products and create relevant content.
• Monitor social media engagement, reach, followers, and other basic performance metrics.
• Respond to comments and messages and support audience engagement.
• Generate new content ideas to improve brand visibility and engagement.
• Stay updated with the latest social media trends and competitor activities.
• Support digital marketing campaigns, exhibitions, product launches, and other promotional activities.

Required Skills

• Strong interest in social media and content creation.
• Creative mindset with an eye for photography, video, and visual storytelling.
• Good knowledge of Instagram and short-form video content.
• Basic video editing skills.
• Basic knowledge of Canva and/or Cap Cut will be preferred.
• Good written and verbal communication skills.
• Ability to write simple, engaging captions and content.
• Good understanding of current social media trends.
• Energetic, proactive, and willing to learn.
• Ability to work both independently and as part of a team.

Eligibility

• Education: Graduate or pursuing graduation in Marketing, Mass Communication, Journalism, Digital Marketing, or a related field preferred.
• Experience: 0–6 months in social media, content creation, digital marketing, or a related field.
• Freshers are welcome to apply.
• Candidates with a personal social media page, content portfolio, sample reels, photography work, or previous social media projects will have an advantage.

Preferred Candidate Profile

We are looking for someone who:

• Is comfortable being around cameras and creating short-form videos.
• Understands what makes content engaging on Instagram and other platforms.
• Is willing to visit the workplace/product locations for shoots when required.
• Can come up with fresh content ideas rather than simply following existing formats.
• Is enthusiastic about learning social media marketing, branding, photography, and video editing.
• Takes ownership of assigned content and meets deadlines.

Key Performance Indicators (KPIs)

• Consistent and timely content creation.
• Growth in social media reach and engagement.
• Quality and creativity of Reels and other content.
• Increase in followers and audience interaction.
• Execution of planned content calendars.
• Contribution of social media to overall brand visibility.

Benefits:

• Paid time off

Work Location: In person