Sales & Marketing Executive

Job Summary

The Sales & Marketing Executive is responsible for generating business opportunities, promoting HT Panels, LT Panels, Dry Type & Oil Type Transformers, and associated electrical products. The role includes customer acquisition, tender participation, quotation preparation, technical discussions, negotiation, order finalization, and maintaining strong customer relationships across industrial, commercial, infrastructure, government, and EPC sectors.

• Key ResponsibilitiesSales & Business DevelopmentIdentify new business opportunities in industrial, commercial, infrastructure, and government sectors.
• Generate enquiries for:
• HT Switchgear Panels
• LT Distribution Panels
• PCC, MCC, APFC Panels
• VFD & PLC Panels
• AMF & Synchronization Panels
• Dry Type Transformers
• Oil Filled Transformers
• Meet monthly and annual sales targets.
• Develop new customers while maintaining existing accounts.
• Conduct customer visits, presentations, and product demonstrations.
• Marketing ActivitiesPromote company products through direct marketing.
• Build relationships with EPC contractors, consultants, electrical contractors, industries, and government departments.
• Participate in exhibitions, vendor meets, and technical seminars.
• Maintain customer database and follow-up schedules.
• Tender & Bid ManagementIdentify tenders from:
• GeM
• CPP Portal
• State Electricity Boards
• Government Departments
• PSUs
• Study tender specifications.
• Coordinate with estimation and technical teams.
• Prepare techno-commercial offers.
• Submit bids before deadlines.
• Quotation & Estimation SupportCoordinate with design and estimation teams.
• Prepare commercial quotations.
• Negotiate prices with customers.
• Follow up until purchase order release.
• Maintain quotation records.
• Customer Relationship ManagementDevelop long-term relationships with customers.
• Resolve customer complaints promptly.
• Coordinate after-sales support.
• Collect customer feedback.
• Project CoordinationCoordinate between:
• Customer
• Design Team
• Production
• Purchase
• Quality
• Dispatch
• Track project execution.
• Ensure timely delivery.
• Payment Follow-upFollow up for advance payments.
• Coordinate invoice submission.
• Monitor outstanding payments.
• Support finance team in payment collection.
• Market IntelligenceMonitor competitor activities.
• Identify pricing trends.
• Gather information on upcoming projects.
• Track new industrial investments.

ReportingPrepare and submit:

• Daily Sales Report (DSR)
• Weekly Activity Report
• Monthly Sales Report
• Customer Visit Report
• Sales Forecast
• Tender Status Report
• Products to be HandledHT Panels (11kV/22kV/33kV)
• VCB Panels
• RMU Panels
• Outdoor Panels
• LT Panels
• PCC Panels
• MCC Panels
• APFC Panels
• Distribution Boards
• VFD Panels
• PLC Automation Panels
• AMF Panels
• Synchronization Panels
• Bus Duct Systems
• Dry Type Transformers
• Oil Filled Transformers
• Distribution Transformers
• Power Transformers
• Target CustomersIndustries
• EPC Contractors
• Electrical Contractors
• Consultants
• Infrastructure Companies
• Government Departments
• PSUs
• Metro Rail Projects
• Airports
• Data Centers
• Commercial Buildings
• Hospitals
• Educational Institutions
• Renewable Energy Projects
• Required QualificationsDiploma/B.E./B.Tech in Electrical Engineering (Preferred)
• MBA in Marketing is an added advantage.
• Experience0–2 Years: Junior Sales Executive
• 3–5 Years: Sales Executive
• 5+ Years: Senior Sales Executive

Experience in electrical panels, transformers, switchgear, or EPC projects is preferred.

• Technical Knowledge RequiredHT & LT Electrical Systems
• Electrical Drawings
• Single Line Diagrams (SLD)
• Panel Specifications
• Transformer Specifications
• IS/IEC Standards
• Electrical Protection Systems
• Tender Documentation
• BOQ Analysis
• GeM Portal
• CPP Portal
• MS Office (Excel, Word, PowerPoint)
• ERP/CRM software
• Skills RequiredTechnical SkillsElectrical product knowledge
• Tender interpretation
• Cost estimation support
• Technical presentations
• Proposal preparation
• Sales SkillsLead generation
• Negotiation
• Closing deals
• Customer relationship management
• Key account management
• Pricing strategy
• Communication SkillsExcellent verbal and written communication
• Presentation skills
• Email drafting
• Client interaction
• Personal AttributesSelf-motivated
• Result-oriented
• Strong negotiation ability
• Problem-solving mindset
• Team player
• Willingness to travel extensively
• Key Performance Indicators (KPIs)Monthly sales target achievement
• Number of new customers acquired
• Number of customer visits
• Number of enquiries generated
• Tender participation rate
• Quotation conversion ratio
• Order booking value
• Collection efficiency
• Customer satisfaction
• Repeat business percentage

Preferred Industry ExperienceCandidates with experience in any of the following will be preferred:

• HT/LT Panel Manufacturing
• Transformer Manufacturing
• Switchgear Industry
• EPC Contractors
• Electrical Projects
• Industrial Automation
• Power Distribution
• Renewable Energy
• Electrical Infrastructure Projects
• CompensationCompetitive salary (based on experience)
• Sales incentive/commission
• Travel allowance (TA/DA)
• Mobile reimbursement
• Performance bonus
• Opportunities for professional growth and training

This job description is suitable for companies involved in the design, manufacture, and supply of HT Panels, LT Panels, Transformers, Switchgear, and complete electrical EPC solutions.