Digital Marketing Specialist

Senior Digital Marketing Specialist (Meta Ads & Lead Generation)

Location: Kudasan, Gandhinagar (Work From Office)

Experience: 3+ Years

We are looking for a result-oriented Performance Marketing Specialist who can independently handle Meta Ads, lead generation, landing pages, conversion tracking, and funnel optimization.

This is not a basic social media posting role. We are looking for someone with hands-on execution experience in performance marketing and lead conversion.

Key Responsibilities:

• Manage Meta Ads (Facebook & Instagram)
• Create and optimize landing pages
• Set up Pixel, Conversion Tracking & Lookalike Audiences
• Generate quality leads and improve ROI
• Handle funnel optimization and A/B testing
• Work with forms, CRM, WhatsApp integrations, and automation workflows
• Monitor campaign performance (CPL, CTR, ROAS)
• Coordinate with the design/content team for campaign execution

Required Skills:

• Meta Ads / Paid Ads
• Lead Generation
• Landing Pages / WordPress
• Pixel & Conversion Tracking
• Funnel Optimization
• Analytics & Performance Marketing
• Basic HTML/CSS understanding
• AI tools knowledge

Good to Have:

• Google Ads
• GA4 / GTM
• WhatsApp API
• Zapier / Automation Tools

We are looking for someone who understands execution, problem-solving, and modern AI-driven marketing workflows with minimal developer dependency.

Experience:

• Performance Marketing Specialist - Meta Ads: 4 years (Required)

Work Location: In person