Performance Marketing Specialist

Role Overview

We are looking for a Performance Marketing Specialist with hands-on experience in running and optimizing paid

campaigns across Google and Meta platforms. The candidate should be data-driven, analytical, and capable of

handling lead generation as well as e-commerce campaigns across multiple industries.

Key Responsibilities

• Manage and optimize campaigns on Google Ads and Meta Ads platforms.

• Drive lead generation and e-commerce sales through performance marketing.

• Monitor KPIs such as ROAS, CPA, CTR, and conversions.

• Execute A/B testing for creatives, audiences, and ad copies.

• Track and analyze campaign performance using Google Analytics & GTM.

• Coordinate with creative and content teams for ad execution.

• Prepare weekly/monthly performance reports with actionable insights.

• Manage campaign budgets and improve overall ROI.

Required Skills

• Strong knowledge of Google Ads & Meta Ads

• Experience with Google Analytics & Google Tag Manager

• Understanding of conversion tracking and remarketing

• Good analytical and communication skills

• Ability to manage multiple client accounts/campaigns

Preferred

• Agency experience preferred

• Certifications in Google Ads/Meta Ads are a plus.