Marketing Executive

# DIGITAL MARKETING & CREATIVE CONTENT MANAGER

**Company:** MetaBalance Healthcare Pvt. Ltd. 

**Location:** Delhi 

**Role:** Full-time, hands-on role

### ROLE OBJECTIVE

We are looking for a young, creative and highly execution-oriented **Digital Marketing & Creative Content Manager** who can independently manage MetaBalance Healthcare's digital presence and create high-quality visual, video and presentation content.

This is not merely a strategy or coordination role. The person should be comfortable **shooting, creating, editing, designing and publishing content personally**, while also coordinating external resources whenever required.

### KEY JOB RESPONSIBILITIES / JDA

- Manage MetaBalance's **Instagram, Facebook and other relevant social-media platforms**.

- Plan a monthly/weekly **social-media and content calendar**.

- Shoot good-quality videos using a professional camera or smartphone setup.

- Conceptualise, shoot and edit **Instagram Reels, short-form videos, interviews, patient education videos and promotional content**.

- Convert doctors' talks, conferences, podcasts and longer videos into engaging short-form content.

- Create graphics, carousels, posters, invitations and other digital marketing material.

- Write/edit captions, headlines and basic marketing copy.

- Manage and regularly update the **MetaBalance website**, including content, photographs, videos, events and service information.

- Create attractive, professional **PowerPoint presentations** for conferences, lectures, business proposals and educational programs.

- Maintain a consistent MetaBalance brand identity across all digital platforms.

- Cover important MetaBalance events, workshops, conferences and clinic activities through photography/video and social media.

- Coordinate with photographers, videographers, designers, web developers and digital agencies when specialised support is required.

- Monitor social-media performance and recommend ways to improve reach, engagement and audience growth.

- Understand emerging digital trends and translate them appropriately into the healthcare/wellness space.

### KEY RESULT AREAS / KRA

The person's performance would primarily be measured on:

1. **Consistent Content Output** – regular high-quality reels, videos, posts and stories.

2. **Content Quality** – professional visual appearance, storytelling and editing.

3. **Social-Media Growth** – improvement in reach, engagement, followers and meaningful enquiries.

4. **Video Production** – ability to independently conceptualise, shoot and edit short-form video content.

5. **Website Management** – ensuring the website remains current, attractive and accurate.

6. **Presentation Quality** – professional PowerPoints and visual presentations delivered within deadlines.

7. **Brand Consistency** – maintaining a premium, scientific and credible MetaBalance identity.

8. **Turnaround Time** – ability to quickly convert ideas, events and discussions into publishable content.

### DESIRED SKILLS

The candidate should ideally be proficient in **Instagram/Reels, video shooting and editing, Canva/Adobe Creative Suite or equivalent, PowerPoint, basic photography, website CMS such as WordPress, and social-media analytics**.

Knowledge of AI-based creative tools for video, images, presentations and content creation would be a major advantage.

### IDEAL CANDIDATE

Approximately **3–6 years of relevant experience** in digital marketing, content creation, social media or creative communications. Experience in **healthcare, wellness, longevity, hospitality or premium lifestyle brands** would be preferred but is not mandatory.

The most important requirement is that this person should be a **creator and executor—not someone who only briefs agencies and supervises other people.**

**Suggested designation:** 

**Digital Marketing & Creative Content Manager**

Alternative designation: **Brand, Social Media & Content Manager**