Marketing Executive

About Vedic CrystalsVedic Crystals is a growing online brand specializing in natural gemstones, Rudraksha, spiritual products and astrology-related services. We are looking for a proactive and creative marketing executive who can help us build stronger customer trust through authentic testimonials, engaging content and marketing materials.

Role OverviewThe primary responsibility of this role will be to connect with existing customers, collect genuine customer experiences and transform them into high-quality marketing content for our website, Google Business Profile, social media, WhatsApp and other marketing channels.

This is a hands-on role for someone who enjoys speaking to people, writing, creating content and experimenting with different ways of presenting a brand.

• Key Responsibilities1. Customer TestimonialsContact existing Vedic Crystals customers through WhatsApp and phone.
• Build rapport with customers and encourage them to share their genuine experience.
• Collect testimonials about:
• Product quality
• Gemstone appearance
• Packaging and delivery
• Lab certification
• Customer service
• Astrology consultation
• Puja / energisation services
• Overall buying experience
• Convert customer conversations into authentic written testimonials.
• Obtain appropriate customer permission before publishing testimonials.
• Identify customers who are willing to provide:
• Google reviews
• Video testimonials
• Photos with products
• Short selfie videos
• Voice testimonials

2. Content CreationCreate simple, engaging marketing content based on customer interactions and products, including:

• Instagram posts and captions
• Reels / short-video concepts
• Customer testimonial creatives
• WhatsApp marketing creatives
• Product highlights
• Festival and occasion-based content
• Astrology-related educational content
• FAQ content
• Customer success stories
• Website content and banners

3. Marketing MaterialsAssist in creating and maintaining:

• Product brochures
• Customer testimonial cards
• WhatsApp promotional creatives
• Social media creatives
• Product comparison materials
• Offers and campaign creatives
• Email marketing content
• Google Business Profile posts
• Basic presentations and promotional PDFs

You will work with Canva and other simple design/content tools. Professional graphic-design skills are not mandatory, but a good visual sense is important.

• 4. Social Media & CommunityMaintain a basic content calendar.
• Suggest ideas for Instagram, Facebook, YouTube Shorts and WhatsApp.
• Repurpose customer testimonials into multiple content formats.
• Monitor comments, questions and customer feedback.
• Identify frequently asked customer questions and convert them into content ideas.
• 5. Marketing ResearchResearch competitors and their marketing/content strategies.
• Track interesting trends in astrology, gemstones, Rudraksha and spiritual products.
• Identify content opportunities based on customer questions and search trends.
• Suggest new campaigns and customer-engagement initiatives.

Ideal CandidateWe are looking for someone who is:

• A strong communicator and comfortable speaking with customers.
• Good at writing simple, natural and convincing English/Hinglish.
• Creative and able to turn ordinary customer conversations into interesting content.
• Comfortable using WhatsApp, Instagram and Canva.
• Proactive and willing to experiment.
• Good at understanding customer psychology.
• Detail-oriented and organised.
• Comfortable working independently with minimal supervision.
• Good to HaveExperience in social media marketing.
• Experience with Canva.
• Basic video editing skills.
• Experience managing Instagram/Reels.
• Experience in e-commerce, D2C, jewellery, fashion, beauty, wellness or astrology/spiritual brands.
• Familiarity with AI tools such as ChatGPT for content creation.

Important: Authenticity MattersThe objective is not to manufacture fake reviews or testimonials.

The candidate will be expected to identify genuine customer experiences and present them in an engaging manner while maintaining transparency and obtaining customer consent wherever required.

Key Performance Indicators (KPIs)The role will be evaluated primarily on:

• Number of genuine customer testimonials collected per month.
• Number of customers converted into Google reviewers.
• Number of usable photo/video testimonials generated.
• Number and quality of marketing creatives produced.
• Social media/content engagement.
• New content ideas generated and implemented.
• Quality and consistency of customer communication.

Example Monthly TargetAs the role stabilises, an indicative target could be:

• 50–75 customer conversations
• 15–25 usable written testimonials
• 5–10 photo/video testimonials
• 15–20 social/WhatsApp content pieces
• 8–12 Google review requests/conversions
• Regular competitor/content research

Targets can be adjusted based on customer response and business requirements.