Graphic Designer

BANIYA KI DUKAN RETAIL OPERATIONS JOB DESCRIPTION GRAPHIC DESIGNER

The creative communication role for BKD Function Creative / Marketing Employment Full-time | Office-based Location BKD Office, Delhi Reports to Management / designated Marketing Lead Role scope Design and visual communication across BKD channels Primary tools Adobe Photoshop, CorelDRAW, Adobe Illustrator, Canva ABOUT BANIYA KI DUKAN Established in 2015, Baniya Ki Dukan Private Limited (BKD) is a Delhi-based multi-brand grocery retailer with a growing network of neighbourhood stores. BKD brings food, personal care, household and other everyday-use products together under one roof, with an emphasis on original products, competitive prices, dependable availability and convenient local shopping. BKD is strengthening its systems, store standards, technology, people capability and operating controls as it expands. The Graphic Designer is expected to support this growth through clear, attractive, consistent and timely visual communication across store, digital, promotional and internal requirements. ROLE PURPOSE The Graphic Designer is responsible for creating high-quality visual content for BKD's marketing, retail and internal communication requirements. The role includes promotional creatives, social media posts, banners, posters, product/category communication, store materials and other brand assets while maintaining consistency in layout, typography, imagery and brand presentation. The designer must understand briefs, deliver within timelines, incorporate feedback professionally and maintain organized editable/source files. KEY ACCOUNTABILITIES ACCOUNTABILITY WHAT THE GRAPHIC DESIGNER IS EXPECTED TO DELIVER Creative Design & Brand Communication • Create attractive designs for promotions, offers, products, categories, festivals and store activities. • Design posters, banners, standees, flyers, brochures, social media creatives, digital advertisements and other communication materials. • Maintain consistent BKD branding, typography, alignment, spacing, imagery and visual hierarchy. Digital & Social Media Creatives • Create platform-appropriate creatives for social media, WhatsApp, digital promotions and online communication. • Adapt designs into different sizes and formats while maintaining visual quality. • Convert campaign ideas and briefs into clear visual communication. Retail & Store Marketing Materials • Design store posters, shelf communication, promotional signage, category boards, offer creatives and other retail materials. • Prepare artwork according to required print sizes, specifications and deadlines. • Check spelling, pricing, product information and visual accuracy before release. Campaign Execution & Timelines • Handle multiple design requirements and prioritize urgent campaign/store requirements. • Complete assigned creatives within agreed timelines and manage revisions. • Maintain organized folders and editable/source files. BANIYA KI DUKAN | PEOPLE & RETAIL OPERATIONS BANIYA KI DUKAN RETAIL OPERATIONS KEY ACCOUNTABILITIES (CONTINUED) ACCOUNTABILITY Software & Design Skills Content, Language & Typing Image & Artwork Quality Coordination & Feedback Brand Discipline & File Management WHAT THE GRAPHIC DESIGNER IS EXPECTED TO DELIVER • Working proficiency in Adobe Photoshop for image editing, retouching, compositing and creative design. • Working proficiency in CorelDRAW for layouts, print artwork and vector design. • Use Adobe Illustrator for vector graphics, icons, illustrations, logos and scalable artwork. • Use Canva for quick-turnaround digital creatives, social posts and promotional communication. • Accurate Hindi and English typing for posters, captions, offers, product communication and internal material. • Create clean bilingual Hindi-English creatives when required. • Check spelling, grammar, product names, prices, dates and promotional details. • Select, crop, resize and retouch images appropriately. • Prepare suitable file formats and resolutions for digital and print use. • Ensure final designs are readable, balanced, attractive and audience-appropriate. • Understand design briefs and clarify incomplete requirements. • Coordinate with marketing, retail operations, management and other departments. • Accept feedback professionally, make revisions accurately and maintain version control. • Follow approved BKD brand guidelines, logos, colours and communication standards. • Maintain editable/source files, fonts, linked assets and final exports in organized folders. • Protect confidential campaign information and unpublished promotional material. WORKING PROTOCOLS • Do not publish or circulate creative material without required approval. • Verify promotional prices, dates, product details and offer conditions before final release. • Use only approved logos, product images and brand assets where applicable. • Maintain confidentiality of upcoming campaigns, pricing, offers and internal communication. • Keep backup/editable versions of important artwork and avoid overwriting approved final files. • Escalate urgent or conflicting requirements to the reporting manager rather than making assumptions. DECISION-MAKING & ESCALATION Within approved design and brand guidelines, the Graphic Designer may select appropriate layouts, typography, imagery and design treatments. Commercial information, pricing, offers, brand changes and final public-facing communication must be approved by the designated authority before release. Graphic Designer Job Description | Page 2 BANIYA KI DUKAN | PEOPLE & RETAIL OPERATIONS Graphic Designer Job Description | Page 3 BANIYA KI DUKAN RETAIL OPERATIONS HOW PERFORMANCE WILL BE MEASURED CREATIVITY QUALITY TIMELINES BRAND ACCURACY Originality, visual appeal and effective communication Clean layouts, image quality and print/digital readiness On-time delivery and responsiveness Consistent BKD identity and visual standards Correct Hindi/English text, prices, dates, products and campaign details CANDIDATE PROFILE Education - Mandatory Graduate / Diploma / Certificate in Graphic Design, Visual Communication, Fine Arts, Multimedia or related field preferred. Strong practical skills and portfolio may also be considered. Experience 1-3 years of graphic design experience preferred. Retail, FMCG, grocery, e-commerce, advertising or marketing experience is an advantage. Technical Knowledge Strong working knowledge of Adobe Photoshop, CorelDRAW, Adobe Illustrator and Canva. Understanding of print specifications, image resolution, file formats, layouts and digital creative requirements. Typing & Language Good Hindi and English typing skills. Ability to prepare accurate bilingual content and check spelling, grammar, product names, prices and promotional information. Portfolio Must be able to present relevant design samples demonstrating creativity, layout sense and software proficiency. Communication Able to understand briefs, coordinate with teams, receive feedback and communicate professionally in Hindi and functional English. Required Behaviours Creativity, attention to detail, ownership, punctuality, willingness to learn, confidentiality, adaptability, responsiveness and disciplined file management. KEY SKILLS / SOFTWARE Adobe Photoshop CorelDRAW Adobe Illustrator Canva Hindi & English Typing Image editing, retouching and creative compositions Print layouts, vector artwork and promotional designs Vector graphics, icons, illustrations and scalable artwork Quick digital creatives, social media and promotional content Accurate bilingual typing and content preparation PHYSICAL & WORK REQUIREMENTS • Must be able to work for extended periods on a computer and maintain attention to visual/detail-oriented tasks. • Must be available to handle time-sensitive campaign, promotional and store requirements, including urgent revisions when required. • May need to coordinate with store/marketing teams and support occasional print-production or store-material requirements.