Area Sales Manager

About Ansh Trading CompanyAnsh Trading Company is an authorized dealer and supplier of quality products in the infrastructure, water management, and renewable energy sectors. We are expanding our solar business and looking for a dynamic Sales & Marketing Executive to drive sales across Uttar Pradesh and develop a strong vendor and distribution network for our in-house solar brand.

Job OverviewThe Sales & Marketing Executive will be responsible for generating sales across Uttar Pradesh, developing new business opportunities, appointing vendors and channel partners for our in-house solar brand, and expanding the company's market presence. The candidate will play a key role in building a strong sales network and achieving business growth.

Key Responsibilities1. Sales & Business Development

• Generate sales and achieve monthly and quarterly sales targets across Uttar Pradesh.
• Identify and develop new business opportunities in the solar energy sector.
• Build and maintain relationships with dealers, distributors, retailers, contractors, and institutional clients.
• Promote and sell solar products, including solar panels, inverters, and related equipment.
• Conduct market visits, customer meetings, and sales presentations.
• Identify potential projects and business opportunities in residential, commercial, and industrial segments.

2. Vendor & Channel Partner Development

• Identify, appoint, and onboard vendors, dealers, and distributors for the company's in-house solar brand.
• Develop a strong and reliable vendor network across Uttar Pradesh.
• Establish relationships with solar installers, EPC companies, and local solar businesses.
• Negotiate commercial terms, pricing, and business agreements with potential partners.
• Support vendors with product information, pricing, marketing materials, and sales strategies.
• Ensure regular engagement and business generation through appointed vendors.

3. Marketing & Brand Promotion

• Promote the company's in-house solar brand and increase its market visibility.
• Conduct local marketing activities, promotional campaigns, and product demonstrations.
• Develop new customer leads through field marketing, networking, and business referrals.
• Collect market feedback, competitor information, and pricing insights.
• Support the company in expanding its brand presence throughout Uttar Pradesh.

4. Reporting & Performance Management

• Maintain daily sales reports, customer databases, and vendor records.
• Track sales performance, leads, conversions, and business opportunities.
• Prepare regular reports on market activities and vendor performance.
• Coordinate with the internal sales, operations, and management teams.
• Ensure timely follow-ups with customers and channel partners.
• Required Skills & QualificationsGraduate in any discipline; candidates with a background in Sales, Marketing, or Business Administration will be preferred.
• Experience in solar energy, electrical products, renewable energy, or channel sales will be an advantage.
• Strong communication, negotiation, and interpersonal skills.
• Ability to generate leads and convert opportunities into sales.
• Knowledge of dealer, distributor, and vendor network development.
• Willingness to travel extensively across Uttar Pradesh.
• Self-motivated, target-oriented, and capable of working independently.
• Basic knowledge of MS Excel, reporting, and sales management tools.