SEO Executive

Develop and execute a comprehensive SEO roadmap aligned with business goals, product categories, and target geographies (Chennai, Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Pune, and other industrial hubs).

Conduct in-depth keyword research around equipment rental, AWP, scissor lift, boom lift, scaffolding, and adjacent industrial terms to identify high-intent commercial and informational opportunities.

Map keywords to the customer journey and to the appropriate landing pages, blog content, and city-level service pages.

Optimise meta titles, descriptions, H1/H2 structures, internal linking, image alt text, and URL structures across the website.

Brief and review content for SEO friendliness, ensuring it serves both search engines and procurement decision-makers.

Build and maintain city-wise and product-wise landing pages to capture local rental demand.

Conduct regular technical audits using tools such as Screaming Frog, Sitebulb, Ahrefs, or SEMrush, and coordinate with the web development team to fix crawl, indexing, site speed, Core Web Vitals, and mobile usability issues.

Implement and maintain schema markup (Organisation, Product, LocalBusiness, FAQ, Breadcrumb) to improve rich result eligibility.

Manage XML sitemaps, robots.txt, canonical tags, and redirects.