Marketing Executive

JOB SUMMARY

We are seeking an energetic and result-oriented Marketing BTL (Below-The-Line) specialist to drive on-ground lead generation, increase site footfall, and manage all local promotional activities for our residential projects. This role is crucial for converting local engagement into sales opportunities.

KEY RESPONSIBILITIES

• BTL Campaign Execution: Plan, coordinate, and execute all below-the-line marketing activities, including roadshows, local area promotions, mall activations, and society/apartment engagement drives near project sites.
• Event Management: Lead the planning and execution of all marketing events, such as project launches, site sales events, property exhibitions, and Channel Partner (CP) meets.
• Lead Generation: Focus BTL efforts on generating high-quality walk-ins and leads to achieve sales targets. Track and report the ROI of all deployed BTL activities.
• Channel Partner (CP) Support: Conduct promotional activities and incentive programs specifically designed for Channel Partners to maximize their motivation and sales output.
• On-Site Branding: Oversee the installation, maintenance, and quality of all on-site and off-site signage, hoardings, display units, and branding materials to ensure visibility and adherence to brand standards.
• Vendor Management: Identify, negotiate with, and manage vendors (e.g., fabrication, event planners, promoters) to ensure cost-effective and timely execution of BTL campaigns.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of proven experience specifically in BTL marketing and event management, preferably within the Real Estate or Construction sector.
• Strong negotiation and vendor management skills.
• Excellent ability to manage budgets and timelines for multiple concurrent campaigns.
• Willingness to travel locally and work weekends for site events and activations.