Digital Marketing Manager

We're Hiring – Digital Marketing Manager

Location: ALPS Digital Pvt Ltd Chennai

About the Role

We are looking for a dynamic and result-oriented Digital Marketing Manager to drive digital campaigns, retail marketing initiatives, and brand visibility for Apple products across our authorized retail network. The ideal candidate should have strong expertise in digital marketing, social media management, retail activations, and vendor coordination.

Key Responsibilities

Develop and execute digital marketing strategies to drive brand awareness and business growth.

Plan and manage campaigns across Meta, Google Ads, YouTube, and other digital platforms.

Manage social media calendars, content creation, engagement, and performance tracking.

Execute retail marketing activities, store activations, promotional campaigns, and product launch events.

Coordinate with Apple Authorized Retail stores to implement branding and marketing initiatives.

Manage external agencies and vendors for creative design, branding, POSM, printing, and events.

Ensure compliance with Apple brand guidelinesm across all marketing touchpoints.

Track campaign performance, analyze marketing metrics, and provide actionable insights.

Work closely with Sales, Retail, and Operations teams to execute integrated marketing initiatives.

Manage marketing budgets and ensure timely execution of campaigns.

Desired Candidate Profile

Bachelor's Degree in Marketing, Business Administration, or a related discipline (MBA preferred).

5–8 years of experience in Digital Marketing and Retail Marketing.

Experience in Consumer Electronics, IT Distribution, Mobile, or Premium Retail is preferred.

Strong knowledge of Google Ads, Meta Ads, SEO, SEM, Google Analytics, and Social Media Marketing.

Experience in vendor management, retail branding, and event execution.

Excellent communication, analytical, and project management skills.

Willingness to travel for store visits and retail marketing activities across Tamil Nadu and Kerala.

Preferred Skills

Digital Marketing Strategy

Performance Marketing

Social Media Marketing

Retail Marketing & Store Activations

Vendor & Agency Management

Content Planning

Campaign Analytics & Reporting

Budget Management

Why Join Us?

Opportunity to work with a leading Apple product distributor.

Exposure to premium technology brands and large-scale marketing campaigns.

Collaborative work environment with excellent growth opportunities.

Interested candidates can share their updated resume to: hr.tn@alpsd.com

Ct 7200087108