Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: [CHENNAI]

Experience: 1–3 years (Freshers with strong skills can also apply)

Employment Type: Full-time

Job Overview

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize our online marketing efforts. You will be responsible for increasing brand awareness, driving traffic, and generating leads through various digital channels.

Key Responsibilities

Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising

Manage and optimize paid ad campaigns (Google Ads, social media ads)

Perform keyword research and implement on-page and off-page SEO strategies

Create and manage content for websites, blogs, and social media platforms

Analyze campaign performance using tools like Google Analytics and prepare reports

Monitor trends and competitor activities to identify opportunities

Collaborate with designers and content teams for campaign execution

Manage company social media accounts and engage with the audience

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or related field

Basic understanding of SEO, SEM, and digital marketing concepts

Familiarity with tools like Google Ads, Meta Ads Manager, and email marketing platforms

Strong written and verbal communication skills

Analytical mindset with attention to detail

Ability to multitask and meet deadlines

Preferred Qualifications

Certifications in digital marketing (e.g., Google certifications)

Experience with CMS platforms like WordPress

Knowledge of basic graphic design or tools like Canva