Digital Marketing Executive

Digital Marketing Executive – Job DescriptionJob snapshot•      Job title: Digital Marketing Executive

•      Company: Nuvexa Biotech Pvt. Ltd.

•      Location: Attibele, Bengaluru, Karnataka (in-office)

•      Employment type: Full-time

•      Experience: 1–3 years in digital / performance marketing

•      Salary: Competitive, as per industry standards (commensurate with experience)

•      Industry: Wellness, nutraceuticals, Ayurveda & personal care

•      Function: Digital marketing · Performance & social

About Nuvexa BiotechNuvexa Biotech Pvt. Ltd. is a Bengaluru-based consumer wellness company with verticals spanning wellness, Ayurveda, skincare, health tech & AI solutions, and new-age digital marketing. We build and operate a portfolio of consumer brands sold direct-to-consumer through our own websites and across India's major marketplaces — Amazon, Flipkart, Myntra, Nykaa — and quick-commerce platforms such as Blinkit, Zepto and Instamart. We are a lean, fast-moving team where digital marketing drives brand growth directly, not through layers of agencies.

Role overviewThe Digital Marketing Executive owns day-to-day digital growth across our brands — paid campaigns, social media, content, influencer collaborations, CRM and reporting. You will work closely with the e-commerce, design and content teams to drive traffic, conversions and brand visibility across our D2C websites and marketplace storefronts. We expect you to use AI tools as part of your daily workflow for copywriting, creative ideation, research and reporting.

Key responsibilities•      Performance marketing: Plan, launch and optimise paid campaigns on Meta (Facebook/Instagram) and Google Ads — audiences, creatives, budgets and bids — tracking ROAS and CAC.

•      Marketplace advertising: Coordinate Amazon Sponsored Products and Flipkart ad campaigns with the e-commerce team.

•      Social media: Run brand handles on Instagram, Facebook, YouTube and LinkedIn — content calendar, posting, Reels/Shorts and community management.

•      Content & creatives: Write and review ad copy, captions and landing-page content; brief designers and video editors and get creatives shipped on time.

•      Influencers & UGC: Identify, onboard and manage influencers and creators for our wellness, skincare and grooming brands; run barter and paid collaborations and track deliverables.

•      CRM & retention: Execute email and WhatsApp marketing — broadcasts, automated flows and segmentation — on tools like Klaviyo, Mailchimp, WATI or Interakt.

•      SEO & website: Handle on-page SEO basics, blog and content planning, and conversion-rate inputs for the D2C websites.

•      Analytics & reporting: Track GA4, Meta Ads Manager and platform dashboards; publish weekly reports on spend, ROAS, CAC, engagement and follower growth, and flag issues early.

•      Compliance: Keep ad claims and creatives within ASCI guidelines and platform policies applicable to wellness, nutraceutical and personal-care products.

•      New launches: Build and run campaign plans for new SKU and brand launches.

•      AI-enabled working: Use AI tools to accelerate copywriting, creative ideation, keyword research and report preparation.

Who we are looking for•      Bachelor's degree in any discipline (marketing, mass communication or commerce preferred).

•      1–3 years of hands-on experience running Meta and Google Ads campaigns with real budgets; D2C, FMCG, beauty or wellness background preferred.

•      Working knowledge of GA4, Meta Business Suite / Ads Manager and basic campaign analytics.

•      Strong copy sense and good written English across ads, captions and emails.

•      Comfortable using AI tools in daily work, or eager to learn fast.

•      Organised and deadline-driven, able to run campaigns for multiple brands in parallel.

•      Based in Bengaluru or willing to relocate; full-time, in-office at Attibele.

Good to have•      Exposure to Amazon Ads or other marketplace advertising consoles.

•      Hands-on Canva or basic photo/video editing; a feel for short-form video (Reels/Shorts).

•      Experience with email/WhatsApp marketing tools (Klaviyo, Mailchimp, WATI, Interakt).

•      Basic SEO tooling exposure (Google Search Console, Semrush/Ahrefs or similar).

•      Prior work in nutraceuticals, Ayurveda, skincare or personal-care categories.

What we offer•      Hands-on ownership of digital growth for multiple fast-growing consumer brands.

•      Direct exposure to brand, creative and growth decisions in a lean team — your work shows up in sales numbers, not slide decks.

•      An AI-forward working culture with the tools and freedom to automate the repetitive parts of the job.

•      Competitive salary with clear growth into a digital marketing manager track. [Add specific benefits before posting]

How to applyApply through this portal with your updated CV. Mention the ad accounts or brand handles you have personally run and one campaign result you are proud of.

Nuvexa Biotech Pvt. Ltd. · 2B, 3 Amar Complex, Above Bank of Baroda, Attibele, Bengaluru, Karnataka. Nuvexa is an equal-opportunity employer.