Marketing Head

Role OverviewAs the Marketing Head, you will be the driving force behind our brand’s growth, taking complete ownership of the marketing division to build, mentor, and lead your own high-performing team. Your primary focus will be to design and execute aggressive, data-driven marketing strategies that generate high-quality leads, accelerate premium property sales, and secure high-value franchise acquisitions. Operating with high autonomy, you will align creative branding with performance-driven campaigns to scale our market footprint and directly fuel the company's revenue pipelines.

Key Roles & Responsibilities

• Team Building & Leadership: Personally recruit, onboard, and train a specialized team of performance marketers, content creators, and SEO experts to execute campaigns seamlessly.
• Lead Generation & ROI Strategy: Design and optimize multi-channel digital and offline funnels (Meta, Google Ads, local events) to consistently feed the sales pipeline with high-intent buyers.
• Real Estate Portfolio Marketing: Craft unique positioning, luxury collateral, and digital campaigns tailored specifically to premium residential and commercial property listings.
• Franchise & Partner Onboarding: Develop high-converting landing pages, B2B marketing collateral, and outreach strategies to attract and register local store owners, franchise partners, and merchants.
• Budget & Performance Management: Direct the allocation of the marketing budget across channels, establishing clear KPIs and analytics tracking to ensure maximum ROI and zero wastage.
• Launch & Event Execution: Strategize and manage high-profile experiential launch events, property expos, and local networking meets to maximize brand authority and media coverage.