Digital Marketing Executive

Job description:

Position: Digital Executive

Experience: 3-7 years

Eligibility: Both Male and Female can apply

Location: Patia, Bhubaneswar

A Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing campaigns across multiple digital channels to drive traffic, engagement, and conversions while supporting business growth.

Key Responsibilities

Campaign Management: Plan, execute, and optimize digital marketing campaigns across SEO, social media, PPC, email marketing, and content marketing to align with business objectives and target audiences and corporate visit.

Content Creation: Develop and curate engaging content for websites, blogs, social media, and email newsletters, ensuring it is SEO-optimized and consistent with the brand voice.

SEO and Analytics: Conduct keyword research, optimize web pages, and implement on-page and off-page SEO strategies. Track KPIs such as traffic, conversions, and ROI using tools like Google Analytics to refine campaigns.

Social Media Management: Manage social media accounts, develop strategies to increase engagement and followers, monitor trends, and respond to customer interactions to enhance brand awareness.

Paid Advertising: Oversee and optimize paid campaigns on platforms like Google Ads and Facebook Ads, including budgeting, targeting, and performance analysis to maximize ROI .

Email Marketing: Design and execute email campaigns to nurture leads, engage customers, and promote products or services, using segmentation and personalization for higher engagement.

Collaboration and Coordination: Work closely with content creators, designers, developers, and other marketing teams to ensure cohesive strategies and alignment across all digital marketing efforts.

Market Research and Trend Analysis: Stay updated with industry trends, competitor strategies, and emerging tools to adapt campaigns and explore new growth opportunities .

Testing and Optimization: Conduct A/B testing on digital assets such as landing pages, ads, and emails to determine the most effective strategies and continuously improve performance.

Required Skills and Qualifications

• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics platforms.
• Analytical skills to interpret campaign data and optimize performance.
• Creativity and content development skills for engaging digital campaigns.
• Technical proficiency with marketing automation, CRM, and content management systems.
• Excellent communication, collaboration, and project management abilities