Digital Marketing Manager

Digital Strategy & Planning·  Develop monthly and quarterly digital marketing plans aligned with business and sales objectives.

·  Define target audiences for retail customers, corporate clients, bulk buyers and customized cake enquiries.

·  Prepare a marketing calendar covering product launches, promotions, seasonal demand and store openings.

Social Media & Content Management·  Manage company social media channels such as Instagram, Facebook, YouTube and other relevant platforms.

·  Plan and publish approved posts, reels, product videos, customer testimonials and behind-the-scenes content.

·  Ensure consistent brand messaging and highlight product quality, freshness, vegetarian bakery offerings and brand heritage.

Performance Marketing & Lead Generation·  Plan, execute and optimize paid campaigns on Meta Ads, Google Ads and other suitable platforms.

·  Track leads, conversions, cost per lead, customer acquisition cost and return on ad spend.

·  Run campaign tests and retargeting activities in line with platform policies and applicable consent requirements.

·  Generate relevant enquiries for customized cakes, bulk orders, corporate gifting, events and retail products.

Retail & Local Store Marketing·  Plan location-specific campaigns to increase awareness and footfall for existing and newly opened stores.

·  Maintain accurate Google Business Profile details and support local search visibility for outlets.

·  Coordinate digital promotions for new stores, festive offers, seasonal collections and new product launches.

Website, SEO & Online Visibility·  Coordinate website updates, SEO activities, landing pages and online enquiry journeys.

·  Monitor website traffic, search visibility and online conversion performance using appropriate analytics tools.

·  Ensure product and outlet information is accurate, current and consistent across digital platforms.

Influencer & Campaign Coordination·  Identify suitable food influencers, local creators, event planners and potential marketing partners.

·  Coordinate campaign briefs, deliverables, timelines, approvals and performance evaluation.

·  Plan campaigns for relevant occasions such as birthdays, weddings, Valentine's Day, Mother's Day, Diwali and Christmas.

Reporting, Budget & Team Coordination·  Prepare weekly campaign updates and monthly digital marketing performance reports.

·  Monitor marketing expenditure against the approved budget and recommend optimization actions.

·  Coordinate with Sales, Retail, Production, Design and Management to ensure campaign feasibility and timely execution.

·  Ensure creative materials, claims, offers and published content receive required approvals before release.