Digital eCommerce Analyst - Consumer Goods & Services

GN-CG&S-Digital eCommerce - Analyst

Job Title - Digital eCommerce - Consumer Goods & Services  +  GN_Industry_CG&S

Management Level: Analyst / Consultant / Manager

Location: Bengaluru / Gurugram / Mumbai

About the Role

We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems.

The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands.

Key Responsibilities

• Support digital commerce transformation engagements for global CPG clients
• Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives
• Research and analyze emerging trends in:
  • Agentic Commerce
  • AI-assisted buying journeys
  • Conversational and autonomous commerce
  • Retail media & personalization
  • Composable commerce ecosystems
• Support development of value cases and business impact assessments for Agentic Commerce solutions
• Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation
• Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings
• Work with cross-functional teams across strategy, analytics, data, experience, and engineering
• Support implementation and optimization of commerce and MarTech platforms
• Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness
• Participate in workshops, requirement gathering, and client presentations
• Build competitive intelligence on commerce, AI commerce, and MarTech players

Required Skills & Experience

Must Have

• 2–3 years of experience in:
  • Digital Commerce
  • MarTech
  • Consumer Experience / Personalization
  • Digital Transformation
• Understanding of modern commerce ecosystems and consumer journey orchestration
• Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences
• Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions
• Familiarity with at least one of the following technology ecosystems:
  • Salesforce Commerce / Marketing Cloud
  • Adobe Experience Cloud
  • Shopify
  • SAP Commerce
  • CDPs and personalization platforms
  • Conversational AI / AI orchestration platforms
• Strong analytical and structured problem-solving skills
• Excellent PowerPoint and communication skills
• Ability to work in a fast-paced consulting environment

Good to Have

• Exposure to Generative AI and Agentic AI use cases in commerce
• Understanding of Retail Media Networks and D2C ecosystems
• Knowledge of composable commerce, APIs, or headless architecture
• Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau)
• Exposure to AI-enabled consumer engagement and journey orchestration
• Prior consulting or client-facing experience