Adobe Campaign Developer

Adobe Campaign Developer

Minimum Qualifications: • BE, ME, BTECH, MTECH, MCA, MSC, or MBA. • 3–4 years of hands-on experience working as an Adobe Campaign Developer or in a closely related campaign engineering role. • Strong working experience in Adobe Campaign Classic including workflow development, campaign execution, and troubleshooting. • Practical experience with AJO for journey orchestration and cross-channel campaign execution. • Ability to translate marketing requirements into technical implementations with attention to quality and reliability. About us: Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem. Infosys provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity; sexual orientation, religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. Key Responsibilities: • Design, develop, and maintain campaign workflows, deliveries, and technical configurations in Adobe Campaign Classic. • Build and support customer journeys and orchestration use cases using AJO, ensuring timely and accurate execution across channels. • Implement audience segmentation, targeting rules, and personalization logic using profile and behavioral data. • Develop and optimize campaign assets and templates (including dynamic content) to support reusable, scalable execution. • Configure and troubleshoot integrations, data mappings, and inbound/outbound data flows required for campaign operations. • Monitor campaign runs, identify failures or performance bottlenecks, and drive root-cause resolution with clear documentation. • Ensure adherence to best practices for deliverability, compliance, and data governance while executing campaigns. • Partner with stakeholders to gather requirements, estimate effort, and deliver enhancements aligned to business goals.