Social Media Executive

Role Overview

The Social Media Associate will own Aura's day-to-day content presence across Instagram, WhatsApp, and LinkedIn, along with contributing to the upcoming Aura podcast. The role is responsible for turning real client stories, program moments, and lived experience into warm, authentic content that resonates with pre-conception, prenatal, and postnatal moms — never generic brand-speak or a hard sell.

The Social Media Associate will plan and produce a steady content calendar that balances education, storytelling, community engagement, and promotion, ensuring every piece of content feels distinctly Aura: real, empathetic, and grounded in the pregnancy and postpartum journey.

The role will also support content tied to Aura's programs and workshops, and will report on content performance and campaign results to management.

1. Content Creation

2. Content Strategy & Planning●   

3. Community & Channel Management

4. Podcast & New Format Support

5. Brand & Storytelling

6. Reporting & Coordination

What We're Looking For Based on Aura's evaluation standards for this role, the ideal candidate demonstrates:

Criterion What we look for

Brand fit Content that feels like Aura — warm, real, non-preachy, and rooted in the pregnancy or postpartum world.

Audience empathy Ability to write specifically for a pre-conception, prenatal, or postnatal mom — not just a general wellness audience.

Storytelling Ability to make a mom stop scrolling and genuinely feel something.

Design sense Visual creative that is on-brand, clean, and purposeful.

Strategy clarity Clear logic behind each content choice — not just filling a calendar slot.

Channel fluency Tone that adapts naturally across Instagram, WhatsApp, and LinkedIn.

Originality Fresh ideas, not templates or clichés borrowed from other wellness brands.

Location: Aura Birthing Partner Private Limited.

Salary per year - 2.5 lakhs to 3.5 lakhs depending on relevant experience

Skills needed: Content Creation & Video Editing.Storytelling & Copywriting, Audience Understanding & Empathy, Social Media & Content Strategy, Creativity & Brand Sense