Sales Engineer

SALES ENGINEER — JOB DESCRIPTION

Company: Visionic Integrated Technologies Private Limited

Position: Sales Engineer

Department: Sales & Business Development

Location: Bengaluru

Work: Experience Center + Field

Reports To: Sales / Business Development Head / Management

Role Objective

The Sales Engineer will be responsible for understanding customer requirements, demonstrating Visionic solutions, conducting site visits, preparing BOQs and quotations, converting enquiries into orders, generating new business and managing key customer relationships.

The role requires strong technical understanding combined with customer-facing sales ability.

Core Responsibilities

1. Product & Solution Knowledge

• Develop strong working knowledge across Visionic’s six verticals:
• Audio-Visual
• Home Automation
• Home Theatre & Acoustics
• Visionic Elevators
• Lighting Solutions
• Interior Solutions
• Independently explain products, features, applications and solution benefits.
• Continuously upgrade product and technical knowledge.

2. Experience Center Demonstrations

• Handle walk-in customers independently.
• Conduct complete product and solution demonstrations.
• Understand customer requirements and demonstrate the most relevant solutions.
• Explain technical concepts in simple, customer-friendly language.
• Convert demonstrations into qualified opportunities and sales.

3. Field Sales & Customer Visits

• Visit customer locations for meetings, demonstrations and technical discussions.
• Understand the customer’s application, expectations and budget.
• Build relationships with homeowners, builders, architects, interior designers, corporates and other decision-makers.
• Take ownership of assigned opportunities from enquiry to closure.

4. Requirement Analysis & Site Survey

• Conduct detailed customer requirement discussions.
• For home automation, understand room-by-room requirements, lighting, curtains, HVAC, security, access control, touchpanels, sensors and other requirements.
• Capture measurements, drawings, photographs and technical information.
• Identify site constraints and integration requirements.
• Prepare a clear technical requirement brief.

5. BOQ & Quotation

• Prepare accurate BOQs based on customer requirements.
• Select appropriate products/models.
• Coordinate with technical and management teams for complex solutions.
• Prepare or coordinate quotations using approved pricing.
• Clearly define scope, installation, integration, exclusions and dependencies.
• Present proposals professionally to customers.

6. Sales Conversion

• Follow up systematically after demos, site visits and quotations.
• Handle customer objections through technical and value-based selling.
• Coordinate negotiations with management.
• Convert qualified opportunities into orders.
• Maintain accurate opportunity stages in the CRM.

7. Lead Generation

• Generate independent leads through networking and field activity.
• Develop relationships with architects, builders, interior designers, consultants and corporate contacts.
• Generate referrals from existing customers.
• Identify cross-selling opportunities across Visionic’s six verticals.

8. Key Account Management

• Maintain long-term relationships with important customers.
• Identify repeat, upgrade, AMC and additional requirements.
• Develop cross-vertical business opportunities.
• Maintain complete customer history in CRM.

9. Freelancer & Franchisee Coordination

• Support Visionic freelancers and franchisees with product and solution knowledge.
• Participate in joint customer meetings and demonstrations.
• Assist partners in converting technically suitable opportunities.
• Coordinate between customer, partner and Visionic teams.

10. CRM & Reporting

• Update every opportunity with requirement, stage, activity and next action.
• Maintain accurate pipeline value and expected closure dates.
• Record site visits, demonstrations, quotations and customer objections.
• Submit daily/weekly sales reports.

KRA

• Technical product knowledge
• Experience Center demonstrations
• Field demonstrations and site surveys
• Requirement analysis
• BOQ and quotation accuracy
• Sales conversion
• Self-generated leads
• Customer referrals
• Key account development
• Freelancer/franchisee support
• CRM discipline
• Customer satisfaction

KPI

Performance can be measured through:

• Qualified opportunities generated
• Demonstrations conducted
• Experience Center visits converted into opportunities
• Site surveys completed
• BOQs/quotations generated
• Sales conversion percentage
• Monthly order value
• Self-generated business
• Referral business
• Repeat/cross-selling business
• Pipeline value
• CRM compliance
• Follow-up discipline