Product Photographer

The Product Photographer & Videographer is responsible for creating high-quality visual content that showcases products in the most appealing and accurate way across the website, social media, marketplaces, advertising campaigns, and brand communications.

Key Responsibilities

1. Product Photography

• Capture high-quality product images for e-commerce listings.
• Photograph products from multiple angles.
• Ensure accurate color representation and fabric detailing.
• Create white-background images for website and marketplace use.
• Produce lifestyle and campaign photography.
• Maintain consistency across all product images.
• Highlight unique product features, textures, and craftsmanship.

2. Product Videography

• Shoot product videos for:

• Instagram Reels
• Facebook Ads
• Website Product Pages
• YouTube Shorts
• Brand Campaigns
• Create product demonstration videos.
• Capture fabric movement, fit, and styling details.
• Produce behind-the-scenes content.
• Shoot model-based fashion content.

3. Pre-Production Planning

• Develop shot lists before each shoot.
• Coordinate with marketing and design teams.
• Plan creative concepts and mood boards.
• Arrange props, backgrounds, lighting, and equipment.
• Prepare products before shoots.

4. Post-Production & Editing

• Edit and retouch product images.
• Remove backgrounds and imperfections.
• Color-correct images for consistency.
• Edit videos for social media and advertising.
• Add transitions, music, text overlays, and motion graphics.
• Export files in platform-specific formats.

5. Brand Consistency

• Follow brand visual guidelines.
• Maintain consistent lighting and color tones.
• Ensure all content aligns with brand identity.
• Create premium visual storytelling.

For a luxury menswear brand like Brummell:

• Maintain a clean, sophisticated, beige-toned aesthetic.
• Focus on fabric texture, fit, stitching, and craftsmanship.
• Create luxury-focused imagery comparable to premium fashion brands.

Daily Tasks

Photography

• Photograph new arrivals.
• Update product catalog images.
• Shoot flat lays, mannequin, and model photos.
• Capture detail shots of:
• 
  
• Fabric texture
• Stitching
• Buttons
• Labels
• Branding elements

Videography

• Shoot Instagram Reels.
• Create product showcase videos.
• Film styling videos.
• Capture campaign footage.
• Record BTS content.
• EditingRetouch images.
• Edit videos.
• Organize and archive content.
• Upload final assets to shared drives.

Technical Skills Required

Photography

• DSLR/Mirrorless Camera Operation
• Studio Lighting Setup
• Product Photography
• Fashion Photography
• Composition & Framing

Videography

• Camera Movement Techniques
• Reel Creation
• Storytelling
• Audio Recording
• Lighting for Video

Editing Software

• Adobe Photoshop
• Adobe Lightroom
• Adobe Premiere Pro
• Adobe After Effects
• Capture One (Preferred)
• DaVinci Resolve (Optional)

KPIs (Performance Metrics)

• Number of products photographed per week.
• Number of videos/reels created per month.
• Image quality consistency.
• Content delivery timelines.
• Engagement on visual content.
• Website conversion impact from product imagery.
• Ad creative performance.