Marketing Executive

Job Title: Marketing Executive – Sales Enhancement

Department: ALDS (Marketing & Field Operations)

Reporting To: Territory Manager / Field Supervisor

Job Locations: Bangalire

Qualification: Undergraduate / Graduate (Any stream)

Experience Required: Minimum 1 year of experience in sales, branding/promotions, or field marketing

Compensation: 20,000 -25000(Third-Party Payroll) + ₹3,000 Travel Conveyance

Job Summary:

The Marketing Executive – Sales Enhancement will be responsible for engaging with auto-rickshaw drivers in designated areas to promote and register them at the company’s LPG filling station. The role involves active fieldwork to raise awareness about company offerings, convert potential leads, and support grassroots-level marketing initiatives to boost customer acquisition.

Key Responsibilities:

• Conduct daily visits to auto stands, local markets, and high-footfall public areas to engage with auto-rickshaw drivers.
• Communicate and promote the benefits of the company’s LPG fuel and related schemes to potential customers.
• Register interested drivers at the designated LPG pump and maintain accurate records and documentation.
• Achieve daily, weekly, and monthly targets for customer registration and lead generation.
• Act as a brand ambassador by educating the target audience on safety, savings, and environmental benefits of switching to LPG.
• Support in organizing and executing localized marketing activities such as awareness drives, mini roadshows, or on-ground activations.
• Collect and report field data, competitor insights, and customer feedback to the marketing team to enhance outreach strategy.
• Prepare and submit basic daily reports on visits, leads, and conversions.

Key Skills Required:

• Good communication and interpersonal skills (local language proficiency preferred)
• Strong persuasion and negotiation abilities
• Self-motivated and target-driven
• Comfortable with fieldwork and traveling within assigned territory
• Basic reporting and record-keeping skills