Marketing Executive

Job Purpose

To generate new business opportunities, strengthen customer relationships, promote company products and services, and support sales growth through field marketing activities and inside marketing initiatives.

1. Key Responsibilities – Field Marketing

• Visit potential and existing customers to promote company products and services.
• Identify new markets, customers, dealers, distributors, and business opportunities.
• Conduct market research and competitor analysis.
• Generate leads through customer visits, meetings, promotional activities, and networking.
• Build and maintain strong relationships with customers and business partners.
• Coordinate with the sales team to achieve monthly lead-generation and sales targets.
• Participate in exhibitions, trade fairs, promotional campaigns, and industry events.
• Collect customer feedback and share market intelligence with management.
• Prepare daily visit plans and submit field activity reports.

2. Key Responsibilities – Inside Marketing

• Generate leads through telephone calls, emails, WhatsApp, social media, and online platforms.
• Contact prospective customers and follow up on inquiries and quotations.
• Maintain and update customer databases and lead records.
• Coordinate with the sales team for lead conversion and customer follow-ups.
• Prepare marketing emails, promotional messages, product presentations, and campaign materials.
• Support digital marketing activities, including social media promotion and online lead generation.
• Schedule customer meetings and online product demonstrations.
• Track leads, follow-ups, campaign performance, and conversion rates.
• Maintain accurate records in CRM systems, Excel, or other company databases.

3. Coordination & Reporting

• Work closely with sales, customer service, and other internal departments.
• Prepare daily, weekly, and monthly marketing activity reports.
• Monitor lead generation, customer engagement, and campaign effectiveness.
• Support the development and execution of marketing plans.
• Ensure timely follow-up on all assigned leads and inquiries.