E-Commerce Manager

The E-Commerce Manager is responsible for driving online sales, managing the brand's digital storefront, optimizing customer experience, and ensuring seamless execution of all e-commerce operations. This role oversees website performance, online merchandising, digital marketing coordination, inventory synchronization, marketplace management, and conversion optimization to achieve revenue growth and customer satisfaction.

Key Responsibilities

1. E-Commerce Strategy & Growth
2. Website Management
3. Product & Catalog Management
4. Digital Marketing Coordination
5. Marketplace Management
6. Inventory & Order Management
7. Customer Experience & Retention
8. Data Analysis & Reporting

Daily Tasks

• Monitor website sales and traffic performance.
• Review inventory and stock availability.
• Update product listings and pricing.
• Coordinate with marketing on active campaigns.
• Analyze conversion rates and customer behavior.
• Resolve order and customer service issues.
• Track marketplace performance.
• Monitor competitor activities and pricing.
• Review website analytics and prepare reports.

Required Skills

• Shopify / WooCommerce management
• Google Analytics
• Meta Ads Manager
• Google Ads
• Excel / Google Sheets
• Inventory Management Systems
• Marketplace Seller Panels
• Conversion Rate Optimization (CRO)
• Leadership and team management
• Analytical thinking
• Problem-solving
• Communication and coordination
• Project management
• Attention to detail

KPIs for an E-Commerce Manager

• Monthly Online Revenue Growth
• Website Conversion Rate
• Average Order Value (AOV)
• Customer Retention Rate
• Cart Abandonment Rate
• Return & Refund Percentage
• Website Traffic Growth
• Customer Satisfaction Score (CSAT)
• Marketplace Revenue Growth
• Inventory Accuracy Rate

For a premium menswear brand such as Brummell, the E-Commerce Manager should focus heavily on:

• Shopify store growth
• Conversion rate optimization
• Product merchandising
• Performance marketing coordination
• Customer retention
• Marketplace expansion
• Inventory planning
• Premium online brand experience
• Data-driven revenue growth strategy.