Digital Marketing Manager

About usProcucev runs QUA AI, a B2B procurement platform with 1,800+ registered buyers and 45,000+ vetted suppliers. Buyers email their requirements, our AI structures them into RFQs and returns quotes within 24 hours (Get My Quote), and buy or clear ready inventory through Buy From Stock. Enterprise QUA AI takes the same engine private for large organisations — their own vendor panel, approval workflows, automated PO generation.

The roleYou own demand generation across both sides of the marketplace: buyers who raise RFQs, and sellers who subscribe to respond to them. This is a hands-on role with a number attached — you will be measured on qualified RFQs and seller subscriptions, not on impressions.

• What you'll doOwn the buyer funnel end to end: paid search and social, SEO and content, LinkedIn, email — from first touch to the first RFQ raised
• Run multi-channel outreach at scale across our ~9 lakh contact database — email sequences (Apollo.io), SMS/RCS/WhatsApp (ICS), LinkedIn — with clean segmentation, deliverability hygiene and honest attribution
• Build the seller-side motion: acquisition campaigns, credit-depletion and subscription-renewal journeys, win-back
• Write and direct the copy. Our tone is consultative and peer-to-peer — a sourcing expert talking to a procurement head, insight first, product second. Generic drip sequences don't clear the bar here
• Own SEO and the content engine: category pages, procurement/sourcing content, case studies, landing pages that convert
• Run the Enterprise QUA AI campaigns aimed at CPOs, procurement heads and finance leaders, plus support for the consultant and CA referral channels
• Own the marketing dashboard: spend, CPL, cost per RFQ, seller CAC, channel-level payback — reported weekly
• Manage agencies, freelancers and the social/campaign interns; set the calendar and hold the quality bar
• Run marketing automation and workflow tooling (n8n or similar) so campaigns, enrichment and follow-ups don't depend on manual effort
• Own brand presence across the website, LinkedIn and collateral, including investor- and enterprise-facing material
• What you need 1–7 years in digital marketing, with real B2B demand-gen ownership — marketplace, SaaS, manufacturing or industrial B2B strongly preferred
• Proven performance marketing: Google Ads, Meta, LinkedIn Ads, with budgets you've actually owned and outcomes you can defend
• Strong SEO fundamentals plus content direction — you can brief, edit and rewrite, not just commission
• Hands-on with marketing automation and CRM/sequencing tools (Apollo, HubSpot, Zoho, n8n or equivalent)
• Genuinely good written English and the judgement to tell sharp copy from filler
• Analytical: GA4, Search Console, dashboards, and comfort defending numbers in a weekly review
• Self-starting. You'll be building the function, not inheriting one
• Nice to haveExposure to procurement, supply chain or industrial buying
• Familiarity with WhatsApp Business API, RCS or SMS campaign platforms
• ABM experience for enterprise deal support
• Comfort working alongside AI tools for content, research and workflow automation
• What success looks likeFirst 30 days: channel audit done, tracking and attribution fixed, baseline CPL and cost-per-RFQ established
• First 90 days: a repeatable buyer-acquisition engine contributing to the RFQ target, seller subscription campaigns live, weekly dashboard running
• Six months: predictable pipeline for GMT, BFS and Enterprise QUA AI at a defensible cost per acquisition

To apply: send your CV and two campaigns you owned — with the numbers — to careers@procucev.com