Digital Marketing Executive

Job Description: Digital Marketing Expert (B2B)

Position: Digital Marketing and B2B Lead Generator

Experience Required: 3–5 years

Location: Electronic City Phase2, Bengaluru, India

Employment Type: Full-time

About the Role

We are hiring a Digital Marketing Expert to drive our B2B digital growth through targeted lead generation and multi-channel marketing campaigns. The ideal candidate should excel in Email Marketing, WhatsApp/SMS campaigns, Social Media promotions, and performance-based digital execution.

Key Responsibilities

• Plan and manage B2B lead generation campaigns across LinkedIn, Email, WhatsApp, and SMS.
• Execute targeted email marketing campaigns, nurture sequences, and engagement workflows.
• Run WhatsApp & SMS marketing initiatives to promote products, events, and offers.
• Manage social media marketing (especially LinkedIn) to improve brand visibility and reach.
• Optimise campaigns for higher engagement, lead quality, and conversions.
• Track performance metrics, analyse results, and prepare regular marketing reports.
• Collaborate with content and design teams to ensure consistent messaging.

Required Skills & Qualifications

• 3–5 years of experience in B2B digital marketing.
• Proven expertise in Lead Generation, Email Marketing, WhatsApp/SMS campaigns, and Social Media promotions.
• Proficiency with tools like Mailchimp, Zoho, HubSpot, WhatsApp Business/automation tools, and Google Analytics.
• Strong analytical skills and a data-driven mindset.
• Good communication and project management abilities.