Retail Sales Executive

Position: Retail Sales Executive

Department: Retail / Store Operations

Location: [Store Location]

Reporting To: Store Manager / Store In-Charge

Employment Type: Full-time

Industry: Apparel / Fashion Retail

Job PurposeTo drive sales and deliver an excellent customer experience at the retail outlet by understanding customer requirements, recommending suitable products, maintaining store standards, and supporting smooth day-to-day store operations.

The role requires a customer-focused, sales-oriented individual who can confidently interact with customers, achieve sales targets, and represent the brand professionally.

• Key Responsibilities1. Customer Service & SalesWelcome and engage customers entering the store in a professional and friendly manner.
• Understand customer requirements, preferences, budget, size and occasion.
• Recommend appropriate apparel, styles, sizes, colours and product combinations.
• Explain product features, fabric, fit, pricing, offers and promotions.
• Assist customers during trials and help them make purchase decisions.
• Cross-sell and upsell complementary products such as shirts, trousers, jackets, accessories, etc.
• Maintain strong customer relationships and encourage repeat purchases.
• Handle customer queries and complaints professionally and escalate issues when required.
• 2. Sales Target AchievementAchieve daily, weekly and monthly sales targets assigned by the Store Manager.
• Maximise sales opportunities through effective customer engagement and product knowledge.
• Maintain focus on key retail metrics such as:
• Sales value
• Number of bills
• Average Transaction Value (ATV)
• Units Per Transaction (UPT)
• Conversion rate
• Repeat customers
• Actively participate in promotional campaigns, seasonal sales and brand initiatives.
• 3. Store OperationsMaintain proper product display, folding, hanging and merchandising standards.
• Ensure products are arranged according to size, category, colour and collection.
• Replenish products from the stockroom whenever required.
• Support stock counting, stock movement and inventory verification.
• Check merchandise for damage, defects, tags and pricing before display.
• Maintain cleanliness and presentation of the sales floor, trial rooms and customer areas.
• Follow store opening and closing procedures.
• Support billing/POS operations as required.
• 4. Visual Merchandising & Brand StandardsMaintain displays according to the brand's visual merchandising guidelines.
• Ensure mannequins, promotional material and product displays are properly maintained.
• Keep the store attractive, organised and customer-ready at all times.
• Ensure brand standards are consistently followed.
• 5. Customer & Market FeedbackUnderstand customer preferences, buying patterns and product feedback.
• Share customer feedback regarding products, pricing, sizes, colours and competition with the Store Manager.
• Keep updated on new collections, offers and competitor activity.
• 6. Compliance & DisciplineFollow company policies, SOPs and retail guidelines.
• Maintain professional grooming and appropriate appearance as per brand standards.
• Ensure punctuality, attendance and discipline.
• Follow cash-handling, billing, security and loss-prevention procedures.
• Maintain confidentiality of company and customer information.

Key Performance Indicators (KPIs)KPIMeasurementSales Achievement% of monthly target achievedConversionCustomer-to-bill conversion %ATVAverage value per transactionUPTAverage units sold per billCustomer ServiceCustomer feedback / complaintsProduct KnowledgeProduct and collection knowledgeStore StandardsVM, housekeeping & presentationAttendancePunctuality and attendanceStock AccuracyStock handling and inventory discipline

Candidate ProfileEducation: 12th pass / Graduate preferred

Experience:

• 1–3 years of experience in apparel, fashion, lifestyle, footwear, jewellery or other organised retail.
• Freshers with strong communication and customer-handling skills may also be considered.

Preferred Skills:

• Strong customer service and selling skills
• Good verbal communication
• Ability to understand customer needs
• Product presentation and styling ability
• Upselling and cross-selling skills
• Basic numerical and billing/POS skills
• Ability to work towards sales targets
• Team-oriented approach
• Good grooming and professional appearance
• Behavioural CompetenciesCustomer-first attitude
• Sales orientation
• Confidence and positive communication
• Listening skills
• Patience and maturity in handling customers
• Ownership and accountability
• Teamwork
• Discipline and punctuality
• Ability to work under sales pressure
• Willingness to learn about fashion and products
• Working ConditionsWork location will be the company's retail outlet.
• The role requires prolonged standing and active movement within the store.
• Willingness to work on weekends and public holidays as per the retail roster.
• Shift-based working may be required.
• During festive seasons, promotions and peak sales periods, extended working hours may be required as per company policy.

Ideal CandidateThe ideal candidate should be energetic, well-groomed, confident in dealing with customers and commercially minded, with a genuine interest in apparel and fashion. The person should be comfortable approaching customers, understanding their requirements and converting interactions into sales while maintaining the brand's service standards.