Performance Marketing Executive

Performance Marketing Manager – D2C / E-commerce

Location: Bengaluru

Employment Type: Full-time

Salary: ₹45,000–₹50,000/month

Experience: Experienced candidates only

Role Overview

We are looking for a hands-on Performance Marketing Manager who can independently drive online sales and profitable revenue growth across Meta and Google Ads. This is a sales-conversion focused role. We are specifically looking for candidates who have managed e-commerce/D2C campaigns optimized for purchases, revenue and ROAS. Lead-generation experience alone will not be considered relevant for this role.

Candidates should have a proven track record of achieving 3X+ ROAS on actual online sales, and should be able to explain the spend, revenue and conversion results they personally managed.

Key Responsibilities:

• Own and manage Meta Ads and Google Ads end-to-end
• Build campaigns focused on website purchases and revenue, not lead generation
• Manage Meta prospecting, retargeting, Advantage+ and creative testing
• Manage Google Search, Shopping/PMax, YouTube and remarketing campaigns
• Track and improve ROAS, CAC, CPA/Purchase, CVR, AOV, CTR and CPC
• Scale winning campaigns while maintaining profitability
• Analyse product, audience, creative and campaign-level sales performance
• Identify why users are clicking but not purchasing and improve conversion
• Build strong remarketing strategies for product viewers, cart abandoners and checkout drop-offs
• Analyse creative hooks, angles, formats and messaging based on purchase performance
• Provide data-backed creative briefs to the content/design team
• Identify landing-page, offer, checkout and funnel issues affecting sales
• Manage and troubleshoot GA4, GTM, Meta Pixel/CAPI and Shopify tracking
• Conduct keyword research and support SEO and organic search growth
• Monitor competitors, pricing, offers and advertising strategies

Must Have:

• Hands-on experience managing D2C/e-commerce purchase campaigns
• Proven experience generating direct online sales through paid advertising
• Demonstrable track record of achieving 3X+ purchase ROAS
• Strong expertise in Meta Ads and Google Ads
• Strong understanding of purchase funnels, retargeting and conversion optimization
• Ability to analyse the full journey from ad click → product page → add to cart → checkout → purchase
• Experience scaling campaigns based on revenue and profitability
• Strong knowledge of GA4, GTM, attribution and conversion tracking
• Experience analysing creatives based on actual sales performance
• Working knowledge of SEO, keyword research and on-page optimization
• Strong analytical and problem-solving skills

Good to Have experience with:

Amazon Ads | Flipkart Ads | Blinkit Ads | Marketplace Advertising | Google Merchant Center | Shopify | Email/WhatsApp Retargeting

Please apply with your CV and mention:

• D2C/e-commerce brands you have personally managed
• Monthly ad spend handled
• Purchase revenue generated
• Best sustained ROAS achieved
• Meta and Google Ads experience
• Current salary and expected salary
• Notice period / joining availability

Key Skills: Meta Ads, Google Ads, E-commerce Marketing, Performance Marketing, Sales Conversion, ROAS Optimization, Media Buying, Shopify, GA4, GTM, Conversion Rate Optimization, Remarketing, Creative Analysis, SEO