Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Experience: Minimum 2 Years

Location: HSR Layout , Bangalore

Employment Type: Full-Time

Department: Digital Marketing

About PropFinder

PropFinder is looking for a skilled and result-oriented Digital Marketing Specialist who can manage digital campaigns, improve website visibility, generate quality leads, and optimise online performance. We are looking for someone with a strong understanding of SEO, landing page creation, and basic web development/coding who can combine marketing strategy with technical execution.

Key Responsibilities

1. Digital Marketing & Lead Generation

• Plan, execute, and optimise digital marketing campaigns to generate quality leads.
• Manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Monitor campaign performance, lead quality, conversions, and cost per lead (CPL).
• Identify opportunities to improve campaign results and marketing ROI.

2. Search Engine Optimisation (SEO)

• Conduct keyword research, competitor analysis, and search intent analysis.
• Implement on-page, off-page, and technical SEO strategies.
• Optimise website pages, meta titles, descriptions, headings, URLs, and internal linking.
• Improve website rankings, organic traffic, and search visibility.
• Identify and resolve technical SEO issues related to indexing, crawling, page speed, and mobile usability.
• Use tools such as Google Search Console, Google Analytics 4, and SEO platforms to track performance.

3. Landing Page Development & Optimisation

• Create and manage landing pages for marketing campaigns and lead generation.
• Design landing pages with clear messaging, strong calls to action (CTAs), and conversion-focused layouts.
• Optimise landing pages for mobile responsiveness, loading speed, user experience, and conversion rates.
• Conduct A/B testing to improve lead generation and conversion performance.
• Integrate forms, tracking codes, pixels, and analytics tools to measure campaign results.

4. Website Coding & Technical Skills

• Work with HTML, CSS, and basic JavaScript to create and modify landing pages and website elements.
• Troubleshoot basic website layout, functionality, responsiveness, and tracking issues.
• Work with CMS platforms such as WordPress or similar website management systems.
• Implement tracking tags, conversion events, and marketing pixels using tools such as Google Tag Manager.
• Coordinate with developers when advanced technical changes are required.

5. Analytics & Performance Reporting

• Track website traffic, campaign performance, lead conversions, and user behaviour.
• Prepare regular reports on campaign results, SEO performance, and lead generation.
• Use data to identify gaps and recommend improvements.
• Maintain accurate campaign tracking and ensure reliable performance reporting.
• Required Skills & QualificationsMinimum 2 years of hands-on experience in digital marketing.
• Strong working knowledge of SEO, including on-page, off-page, and technical SEO.
• Practical experience in creating and optimising landing pages.
• Working knowledge of HTML, CSS, and basic JavaScript.
• Experience with Google Ads, Meta Ads, Google Analytics 4, and Google Search Console.
• Familiarity with WordPress or another CMS platform.
• Knowledge of Google Tag Manager, conversion tracking, and marketing pixels.
• Understanding of lead generation, conversion rate optimisation (CRO), and performance marketing.
• Strong analytical, problem-solving, and communication skills.
• Preferred QualificationsExperience in real estate, property portals, or lead-generation businesses.
• Experience with CRM integrations and lead tracking.
• Basic knowledge of website hosting, domains, page speed optimisation, and schema markup.
• A portfolio demonstrating landing pages, SEO improvements, or successful digital campaigns.

What We Are Looking For

We need someone who can both market and execute technically—not just manage campaigns. The ideal candidate should be comfortable creating landing pages, making basic code changes, improving organic search performance, tracking conversions, and generating measurable business results.

How to ApplyInterested candidates can share their updated resume and relevant work samples or portfolio with the PropFinder recruitment team.

Join PropFinder and help us strengthen our digital presence, improve lead generation, and drive business growth.