Digital Marketing Manager

Position: Sr. Digital Marketing ManagerCompany: Anantcars Mahindra

Location: Bannerghatta Road, Bengaluru

• Roles & Responsibilities
• Plan, develop, and execute end-to-end digital marketing strategies to drive showroom walk-ins, test drives, and vehicle sales.
• Manage and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other performance channels.
• Lead lead-generation campaigns for sales, service, exchange, and new launches with defined ROI targets.
• Monitor, analyze, and report on campaign performance, CPL, conversion rates, and ROI.
• Coordinate closely with Sales, CRM, and Branch teams to ensure timely lead follow-ups and conversions.
• Manage agency partners, vendors, and internal teams for creatives, performance marketing, and analytics.
• Oversee social media strategy, content planning, brand communication, and engagement.
• Improve website performance, landing pages, SEO, and conversion optimization.
• Handle budget planning, allocation, and cost optimization for all digital activities.
• Track market trends, competitor activity, and new digital opportunities in the automobile industry.
• Support new product launches, festive campaigns, and dealership-level promotions.
• Ensure brand consistency across all digital platforms as per Mahindra & Anantcars guidelines.
• Prepare weekly/monthly MIS reports and present insights to management.