Digital Marketing Head

Job Summary

We are seeking an experienced and results-driven Digital Marketing Head to lead our digital marketing initiatives and oversee website development activities. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across Google Ads and Meta Ads, while coordinating with the development team to ensure seamless implementation of marketing strategies and website enhancements.

Key Responsibilities

Digital Marketing Strategy

Develop and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and revenue growth.

Plan and manage digital marketing budgets effectively.

Monitor market trends, competitor activities, and emerging digital technologies.

Google Ads & Meta Ads Management

Create, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max).

Manage Meta Ads campaigns on Facebook and Instagram.

Track campaign performance and optimize for ROI, CPL, CPC, CTR, and conversions.

Conduct audience targeting, remarketing, and A/B testing to improve campaign effectiveness.

Generate regular performance reports and actionable insights.

Website & Development Team Management

Lead and coordinate with the web development team for website updates, landing pages, and performance improvements.

Ensure website functionality, speed, SEO compliance, and user experience optimization.

Manage project timelines, task allocation, and quality control for development projects.

Collaborate with developers to implement tracking tools, analytics, and conversion tracking.

Analytics & Reporting

Monitor website and campaign performance using Google Analytics, Google Tag Manager, and other reporting tools.

Analyze user behavior and conversion funnels to identify growth opportunities.

Present performance reports and strategic recommendations to management.

Team Leadership

Lead and mentor digital marketing and development team members.

Set KPIs and performance goals for team members.

Foster collaboration between marketing, sales, and technology teams.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, IT, or related field.

5+ years of experience in Digital Marketing, with at least 2 years in a leadership role.

Strong expertise in Google Ads, Meta Ads, Google Analytics, and Google Tag Manager.

Experience managing web development teams and coordinating website projects.

Strong analytical, project management, and leadership skills.

Excellent communication and stakeholder management abilities.

Preferred Skills

Knowledge of SEO, SEM, CRM, and Marketing Automation tools.

Experience with WordPress, landing page builders, and website optimization.

Understanding of UI/UX principles and conversion rate optimization.

Experience in real estate, e-commerce, or lead-generation-focused businesses is an added advantage.