Digital Marketing Executive

Job description

Digital Marketing Strategy

Execute the digital marketing plan for Vaishno Group projects.

Position the project as a premium development.

Coordinate marketing campaigns with the sales team.

Support controlled inventory release and price revision campaigns.

2. Lead Generation

Generate quality enquiries through:

Google Ads

Meta (Facebook & Instagram)

YouTube

LinkedIn (corporate branding)

Property portals

Improve lead quality instead of only increasing lead quantity.

Track campaign performance and cost per qualified lead.

3. Social Media Management

Prepare monthly content calendar.

Publish:

Project updates

Infrastructure progress

Customer testimonials

Drone videos

Lifestyle content

Festival greetings

Educational real estate posts

Respond to comments and messages promptly.

4. Website Management

Keep project information updated.

Improve SEO.

Upload blogs and news.

Ensure enquiry forms work properly.

Monitor website traffic and conversions.

5. Creative Content

Coordinate with designers and photographers to create:

Brochures

Reels

Short videos

Site progress videos

Customer success stories

Google Business Profile updates

WhatsApp creatives

Email campaigns

6. CRM & Marketing Analytics

Ensure every digital enquiry is entered into the CRM.

Assign leads to sales executives.

Track:

Leads generated

Qualified leads

Site visits

Bookings

Cost per lead

Cost per booking

Campaign ROI

7. Brand Management

Maintain a consistent premium brand image across:

Website

Social media

Hoardings

Brochures

Email communication

WhatsApp

Sales presentations

Site branding

8. Online Reputation

Monitor Google Reviews.

Encourage satisfied customers to leave reviews.

Respond professionally to reviews and enquiries.

9. Coordination