Customer Relationship Manager

We are looking for a CRM & Sales Coordinator to manage relationships with our retailers, dealers, distributors, and other trade customers.

The person will be responsible for regular customer follow-ups, order coordination, maintaining customer data, tracking pending orders and payments, and helping the sales team increase repeat business.

• Key ResponsibilitiesCustomer & Retailer ManagementMaintain an updated database of all retailers, dealers, and distributors.
• Regularly contact customers to understand their requirements and upcoming orders.
• Build strong relationships with existing customers.
• Identify inactive customers and follow up to generate repeat orders.
• Inform customers about new products, offers, schemes, and price changes.
• Order & Sales Follow-upFollow up on quotations and enquiries.
• Track orders from enquiry to dispatch.
• Coordinate with the sales and warehouse teams for order status.
• Follow up with customers for pending orders.
• Maintain daily and weekly follow-up reports.
• Identify opportunities for additional products and repeat orders.
• Payment & Outstanding CoordinationMaintain records of customer outstanding amounts.
• Coordinate with the accounts team regarding pending payments.
• Follow up with customers for payment commitments.
• Maintain payment follow-up records without disrupting customer relationships.
• CRM & ReportingKeep all customer information updated in the CRM.
• Record calls, enquiries, quotations, orders, and follow-ups.
• Prepare daily/weekly/monthly reports for management.
• Track:
• New enquiries
• Follow-ups
• Orders received
• Pending orders
• Repeat orders
• Customer-wise sales
• Outstanding payments
• Inactive customers
• Sales SupportAssist the sales team with customer information and follow-ups.
• Coordinate with warehouse, dispatch, accounts, and management.
• Help identify fast-moving and slow-moving products based on customer demand.
• Support the sales team in increasing order frequency and average order value.
• Required SkillsGood communication and convincing skills.
• Comfortable speaking with retailers and dealers over the phone.
• Good knowledge of MS Excel / Google Sheets.
• Experience using CRM software is preferred.
• Good follow-up and coordination skills.
• Strong attention to detail.
• Ability to maintain accurate records.
• Basic understanding of sales and wholesale business.
• Hindi/English/local language communication skills preferred.