AI-First Marketing Lead

AI-First Marketing Lead

About the Role

Real estate is a business of trust, attention, timing, and conversion. Marketing plays a critical role in shaping all four.

At Aakruthi Real Estate, we are looking for an AI-First Marketing Lead who can help modernize and scale our marketing function using AI-powered workflows, sharper customer insights, faster execution systems, and better decision-making. We are looking for someone who can improve the speed, efficiency, and effectiveness of marketing without losing strategic clarity or brand quality.

This is a leadership role for someone who understands both marketing fundamentals and the changing landscape of AI-enabled execution. This is for something with technology training and a marketing mind.

Brand positioning, Lead generation, Campaign performance, Customer psychology, Automation systems and AI-assisted marketing workflows are critical from the past experience.

Manage digital, offline, and performance marketing campaigns.

Build AI-driven marketing and automation workflows.

Improve lead generation, customer engagement, and conversions.

Use AI tools for campaign planning, research, and analytics.

Coordinate CRM, marketing, and sales follow-up processes.

Monitor campaign performance and optimize results.

Identify process improvements and automation opportunities.

Implement new AI and marketing technologies for business growth

Key Responsibilities

●     Lead and manage end-to-end marketing initiatives across digital, offline, and performance channels

●     Build AI-first workflows to improve campaign execution, reporting, content production, and lead management

●     Design and integrate AI-led insight-derivation processes from sales teams to improve lead quality, customer engagement, and conversion effectiveness

●     Deploy AI tools to accelerate research, campaign planning, market analysis, and creative development

●     Design and build stronger coordination workflows between CRM systems, marketing campaigns, and sales follow-ups

●     Automate the monitoring of campaign performance and continuously optimize based on insights and customer behavior

●     Improve marketing operational efficiency by identifying areas for automation and process improvement

●     Experiment, learn and deploy emerging AI and marketing technologies relevant to real estate growth

What We Value

We are looking for someone with:

●     Strong strategic thinking

●     High ownership and accountability

●     Strong communication and collaboration skills

●     A systems-oriented approach to solving problems

Most importantly, we value people who can combine technology with sound judgment. AI can improve speed and efficiency, but strong thinking, clarity, and execution discipline remain essential.

Preferred Background

●     Technical background in education (Engg, BCA, etc must be familiar with coding as part of fundamental education)

●     Significant experience working with AI tools across all marketing and marketing operations - at least for 2 years or more

●     Should have experience deep experience in one or more, but dabbled in all four : digital marketing, brand marketing, performance marketing, and growth marketing

●     Prior exposure to real estate marketing is preferred

●     Familiarity with CRM systems, marketing automation, and lead generation workflows

●     Strong understanding of customer acquisition and conversion funnels

Why This Role Matters

The marketing landscape is changing rapidly. AI is reshaping how research is done, how campaigns are built, how customer engagement is managed, and how teams operate at scale. For a real estate company, this creates an opportunity to become faster, sharper, and more customer-focused.

This role combines responsibility across customer understanding, brand communication, technology adoption, and marketing execution. The person in this role will be expected to improve how the marketing function operates by using AI and modern tools to support better decision making, improve efficiency, and strengthen overall business outcomes. We are looking for someone who can think strategically, execute reliably, and contribute to the long term growth and positioning of the company.