Social Media Specialist

WE’RE HIRING: SOCIAL MEDIA EXECUTIVECompany: Innovis Polychem

Location: Plot No. 45B, Sector 17, Bahadurgarh, Haryana – 124507

Employment Type: Full-time, on-site

Experience: 2–4 years of relevant experience

Salary: Based on experience, portfolio, and practical assessment

Reporting To: Ecommerce Manager / Management

About the RoleWe are looking for a creative and results-driven Social Media Executive to manage our brands’ social media presence, build engaged audiences, and generate relevant enquiries and website traffic.

The candidate will own the process from audience research and content planning to publishing, community management, influencer coordination, and performance reporting, working closely with our Graphic Designer & Video Editor and ecommerce team.

Key Responsibilities1. Social Media Strategy and Account Management

• Develop a clear social media plan for each brand based on its products, audience, positioning, and business objectives.
• Manage relevant platforms, including Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
• Optimise profiles, bios, links, highlights, playlists, and contact details.
• Maintain consistent brand communication across platforms.
• Manage account access, permissions, and security with authorised team members.
• Research competitors, audience interests, content trends, and growth opportunities.

2. Content Planning and Copywriting

• Prepare monthly content calendars and weekly publishing schedules.
• Plan product education, demonstrations, customer stories, behind-the-scenes content, launches, promotions, and corporate updates.
• Write captions, headlines, carousel copy, video hooks, scripts, and calls to action.
• Adapt content to each platform and audience.
• Research relevant keywords, hashtags, topics, and formats.
• Verify product information and obtain approval for claims, offers, and sensitive communication.

3. Creative Briefs and Shoot Coordination

• Give the Graphic Designer & Video Editor clear briefs covering objectives, audience, message, format, references, and deadlines.
• Prepare scripts, shot lists, product requirements, and shoot schedules.
• Coordinate products, locations, props, and team participation for shoots.
• Capture simple mobile-first content, stories, and behind-the-scenes footage when needed.
• Review creative assets for accuracy, branding, spelling, subtitles, and platform suitability.
• Organise approvals and revisions to keep the content calendar on schedule.

4. Publishing and Content Distribution

• Schedule and publish approved posts, Reels, stories, Shorts, videos, and carousels.
• Check covers, captions, tags, links, subtitles, and display quality before publishing.
• Repurpose suitable content across channels while adapting its format and messaging.
• Maintain an organised content library and publishing tracker.
• Coordinate social media activity with product launches, marketplace events, website offers, and campaigns.

5. Community Management and Customer Enquiries

• Monitor and respond to comments, direct messages, mentions, and audience questions.
• Provide accurate information and route sales enquiries to the appropriate team.
• Record enquiries and track follow-up through to the available business outcome.
• Escalate complaints, product issues, and sensitive comments promptly.
• Encourage useful conversations and build relationships with relevant communities.
• Obtain permission before reusing customer content or testimonials.

6. Influencer and Creator Coordination

• Identify creators based on audience relevance, content quality, engagement, location, and brand fit.
• Assess audience authenticity and previous collaborations.
• Prepare outreach messages, campaign briefs, deliverables, and timelines.
• Negotiate within approved budgets and coordinate agreements and product dispatch.
• Track content approvals, publishing dates, disclosure requirements, and agreed usage rights.
• Maintain records of creator costs, content links, enquiries, traffic, and attributable sales where measurable.
• Recommend creators for repeat collaborations based on results.

7. Campaigns and Business Growth

• Plan organic campaigns that support awareness, enquiries, product discovery, and repeat engagement.
• Coordinate with the ecommerce team on offers, product availability, landing pages, and campaign tracking.
• Use clear calls to action and tracked links to connect content with business outcomes.
• Develop creative variations and share organic content insights with the advertising team.
• Support paid campaign execution where assigned, with clear budget and account ownership.
• Test content themes, opening hooks, publishing times, and formats to improve results.

8. AI Tools and Workflow Improvement

• Use AI tools for research, content ideas, draft captions, scripts, and content repurposing.
• Refine AI-generated material to match each brand’s voice and audience.
• Check facts, product claims, language, and originality before submission.
• Use scheduling, listening, analytics, and collaboration tools to improve efficiency.
• Keep confidential business information within approved systems.

9. Analytics and Reporting

• Track reach, relevant audience growth, engagement, shares, saves, watch time, retention, and profile visits.
• Monitor website clicks, enquiries, response times, and attributable conversions where tracking is available.
• Prepare weekly updates and monthly reports with findings and recommended actions.
• Compare performance by platform, content format, topic, and campaign.
• Identify successful content patterns and underperforming activities.
• Maintain a record of experiments and apply findings to future content plans.
• Candidate Requirements2–4 years of hands-on experience managing business or brand social media accounts.
• A portfolio showing published content, account management work, and measurable results.
• Strong copywriting skills in English; Hindi content skills will be an advantage.
• Understanding of Instagram, Facebook, LinkedIn, and YouTube content formats and analytics.
• Ability to write compelling short-video scripts and communicate clear creative briefs.
• Experience with community management and influencer coordination.
• Working knowledge of Meta Business Suite, platform analytics, scheduling tools, Canva, and AI tools.
• Basic mobile photography and video capture skills.
• Strong organisation, communication, follow-up, and attention to detail.
• Availability to work full-time from Bahadurgarh, Haryana.
• Performance MeasuresTimely delivery and publication of approved content.
• Content quality, accuracy, and brand consistency.
• Growth in relevant audiences and meaningful engagement.
• Video watch time, retention, shares, and saves.
• Qualified enquiries and website traffic.
• Response quality and turnaround time.
• Influencer deliverable completion and campaign outcomes.
• Clear reporting and improvements based on evidence.