Social Media Manager

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute social media strategies aligned with brand and marketing goals
• Create monthly and weekly content calendars
• Plan promotional campaigns for films, teasers, trailers, events, and launches

Content Management

• Manage day-to-day posting on platforms like Instagram, Facebook, YouTube, X (Twitter), and LinkedIn
• Coordinate with graphic designers and video editors for posts, reels, stories, and shorts
• Write engaging captions, hashtags, and post descriptions

Entertainment Industry Focus

• Handle promotions for films, web series, music videos, OTT content, and events
• Stay updated with entertainment trends, audience behavior, and platform algorithms
• Knowledge of Gujarati films and entertainment is an added advantage

Community Management

• Monitor comments, messages, and mentions
• Engage with followers, influencers, and fan pages professionally
• Handle basic queries and brand communication online

Analytics & Reporting

• Track performance using insights and analytics tools
• Prepare weekly/monthly reports on reach, engagement, and growth
• Suggest improvements based on data and trends

Paid Promotions (Optional / Added Advantage)

• Assist in planning and running paid ad campaigns
• Optimize content for better reach and conversions