Sales & Field Marketing Executive

Aashi Care is seeking a proactive and target-driven Sales & Field Marketing Executive to drive business growth for HIPS & PVC Thermoformed Trays used in Pharmaceutical, Food, and Cosmetic industries. The ideal candidate will be responsible for lead generation, customer acquisition, field marketing activities, account management, and market expansion.

## Key Responsibilities

### Sales & Business Development

* Develop new B2B clients for HIPS & PVC thermoformed trays in the Pharmaceutical, Food, and Cosmetic sectors.

* Generate leads through cold calling, B2B portals, referrals, networking, and field visits.

* Convert inquiries into orders and maintain a strong sales pipeline.

* Understand customer requirements regarding tray size, cavity design, thickness, material (HIPS/PVC), and color specifications.

* Achieve monthly sales targets and expand the customer base within assigned territories.

* Coordinate with PPC, Production, and Dispatch teams for sample approvals, delivery schedules, and order execution.

* Follow up on payments and ensure timely collections.

* Manage key accounts, build long-term customer relationships, and ensure repeat business.

* Resolve customer concerns and post-sales issues effectively.

### Marketing & Market Development

* Study market trends and identify opportunities for HIPS & PVC tray applications, including blister trays, insert trays, and food packaging trays.

* Promote product USPs such as food-grade materials, custom cavity designs, anti-static options, durability, and recyclability.

* Maintain product catalogs, sample kits, and digital presence, including LinkedIn and other professional platforms.

* Represent the company at industry exhibitions, trade fairs, and events such as Plastvision, Food Pack Expo, and related exhibitions.

* Monitor competitor activities, pricing trends, new tooling developments, and customer feedback.

* Support branding initiatives, promotional campaigns, and new product launches.