Digital Marketing & Website Experience Manager

Role Summary

Lead digital marketing, website experience, customer acquisition, brand development, SEO,

content creation, and online growth initiatives for Tixxgo.

Key Responsibilities

 Develop and execute digital marketing strategies.

 Manage Google Ads, Meta Ads, LinkedIn and social campaigns.

 Own the overall look and feel of the Tixxgo website.

 Manage website content, landing pages, banners, and promotions.

 Improve website conversion rates and customer experience.

 Lead SEO initiatives and organic traffic growth.

 Manage social media channels and content calendars.

 Execute email marketing and customer retention campaigns.

 Coordinate with website developers and agencies.

 Monitor analytics, campaign performance, and ROI.

KPIs

 Website traffic growth

 Conversion rate improvement

 Customer acquisition cost (CAC)

 Return on advertising spend (ROAS)

 SEO ranking improvements

 Social media engagement growth

 Email campaign performance

 Website speed and usability improvements

Qualifications & Experience

 Bachelor's degree in marketing, Business, Communications, or related field.

2–5 years experience in Digital Marketing, Travel, OTA, Hospitality, or E-commerce.

 Experience with Google Ads, GA4, Search Console, Meta Business Suite.

 Knowledge of SEO, content marketing, and website management.

 Experience with Canva, Adobe Creative Suite preferred.

Personal Attributes

 Creative thinker

 Commercially minded

 Data-driven decision maker

 Effective communication skills

 Customer-focused mindset