Digital Marketing Manager

• Key Responsibilities: Plan and execute digital marketing strategies for residential and real estate projects.
• Manage and optimize Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Ads, Search, Display, and remarketing campaigns.
• Generate high-quality leads and continuously improve lead quality.
• Monitor CPL, CTR, CPC, conversion rate, and overall campaign ROI.
• Analyze campaign performance and identify gaps to improve results.
• Resolve technical and campaign-related issues on Meta and Google advertising platforms.
• Plan project launch campaigns, offer campaigns, and lead generation campaigns.
• Coordinate with the Sales and Inquiry Team to analyze lead quality and conversion.
• Track lead sources and campaign performance through CRM.
• Manage SEO, website traffic, landing pages, and Google Business Profile.
• Develop social media content and monthly digital content calendars.
• Coordinate with graphic designers, video editors, agencies, and other vendors.
• Monitor competitor digital marketing strategies and real estate market trends.
• Manage the digital marketing budget and ensure optimum utilization.
• Prepare daily, weekly, and monthly digital marketing MIS and performance reports.
• Improve online brand visibility and engagement across digital platforms.
• Lead and guide the Digital Marketing Team to achieve departmental KPIs.

• Key Skills Required: Meta Ads Manager
• Google Ads
• Lead Generation
• Campaign Optimization
• Performance Marketing
• SEO & SEM
• Google Analytics
• Google Tag Manager
• Social Media Marketing
• CRM & Lead Tracking
• Landing Page Optimization
• Data Analysis & MIS Reporting
• Team Management
• Budget Management

Experience: 5 to 10 Years

Preferred Industry: Real Estate / Builder / Developer

Education: Graduate / MBA in Marketing / Digital Marketing Certification preferred

Job Location:- Kasindra, Ahmedabad

Salary:- Hike on Current Salary

HR Contact Details:-

Name:- Riya Trimal:- Bhumika

Mo No:- 92744 16221