Digital Marketing Executive

Key Responsibilities:

• Plan and execute digital marketing campaigns across Meta, Google, WhatsApp, and email marketing.
• Create and manage social media content, including posts, reels, videos, and promotional creatives.
• Manage and update the company website with tour packages, offers, blogs, images, and SEO content.
• Implement basic SEO strategies to improve website visibility and organic traffic.
• Set up, monitor, and optimize Meta Ads and Google Ads campaigns.
• Prepare WhatsApp and email marketing campaigns for customers and B2B travel partners.
• Track leads, campaign performance, conversions, and marketing expenses.
• Coordinate with the sales team to ensure timely follow-up on marketing-generated leads.
• Research competitors, market trends, travel destinations, and new promotional opportunities.
• Use AI and digital tools to improve content creation, productivity, and marketing performance.
• Provide weekly reports on leads, campaigns, conversions, and overall marketing results.

Requirements:

Experience in digital marketing, social media, Canva/design tools, basic video editing, SEO, paid advertising, and analytics. Travel-industry experience will be an advantage.