Web Analytics Developer

Web Analytics Developer

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

This role is a technical analytics developer position, responsible for implementing, validating, and maintaining Adobe Analytics and third‑party tracking through tag management and JavaScript. The focus is on execution, testing, and data quality, working closely with analytics, product, and development teams.

This is not a reporting analyst role.

Key Responsibilities

• Implement and maintain Adobe Analytics tracking across web journeys using JavaScript
• Configure and manage tag management solutions (Adobe Launch or equivalent)
• Implement and validate third‑party analytics, marketing, and experimentation tags
• Perform end‑to‑end analytics QA across releases, page changes, and feature rollouts
• Debug data layer issues, event firing, variable population, and request payloads
• Validate tracking against documented business requirements and KPI definitions
• Support migration, refactoring, and cleanup of legacy analytics implementations
• Work closely with development squads, product managers, and analytics stakeholders
• Identify gaps in tracking early and proactively flag risks before production releases
• Maintain clear documentation for implementation logic, variables, and test cases

Technical Skills & Experience

• Strong hands‑on experience with JavaScript (required) minimum 1 years

Nice to Have

• experience with Adobe Analytics implementation (events, eVars, props, data layer usage)
•  working knowledge of Adobe Launch / tag management systems
• Experience implementing and validating third‑party tags (marketing, experimentation, consent, etc.)
• Comfortable using browser dev tools, network requests, and debugging tools
• working with structured data layers and event‑based tracking
• testing and QA mindset with attention to detail

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Experience Level

Mid Level